Duct Tape Marketing

JULY 14, 2021

Should Your Business Be Utilizing Influencer Marketing written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. What industries are best fit for influencer marketing?

Influencer Marketing 101

Influencer Marketing eCommerce Marketing Marketers 101

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. It’s no secret that advertising and marketing are two completely different beasts.

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Jeff Bullas

FEBRUARY 26, 2023

Describe your ideal follower and Kicksta will find and engage with users who match your specification. This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Below, we’ve compiled a list of eight analytics apps to get you started.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. How to create a strategy.

Influencer Marketing 112

Influencer Marketing Fashion Marketing Marketers 112

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Finding the right influencers and communities Look for influencers whose followers match your core demographic. Long-term partnerships where influencers regularly promote a brand.

Branding 127

Branding Logistics Influencer Marketing Affiliate Marketing 127

Jeff Bullas

FEBRUARY 23, 2023

A well-written meta description helps drive users to your website. You should also make the titles look attractive so that users are prompted to click on them. #4. Check your website rankings You should check your website’s global and national rankings in terms of the number of users visiting it. Image Source: TechNumero #3.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Are your Twitter posts generating any clicks? That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Is there any content format that’s performing better than others?

Analytics 105

Analytics Price User-Generated Influencer Marketing 105

Scoop.it!

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics?

Analytics 85

Analytics Millennials User-Generated Fashion 85

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Branding 102

Branding Fashion Food COS 102

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. In general, nowadays, 75.7% What is Video Marketing?

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content.

Retail 108

Retail Branding User-Generated SEO 108

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Marketing Strategy 106

Marketing Strategy Manufacturing PR Marketing 106

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Startup founders know marketing matters. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Where Does Outsourcing Marketing Pay Off?

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 95

Influencer Marketing Transform Promotion User-Generated 95

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Neil Patel

SEPTEMBER 29, 2020

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Attract Users Through Video-Based Content.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Think of it as a matchmaker, connecting you with users already seeking what you offer. Looking to increase your website’s organic traffic?

Transform 67

Transform User-Generated SEO Analytics 67

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

PR 92

PR User-Generated Influencer Marketing Analytics 92

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are a potent mechanism for generating excitement, building brand awareness, and fostering a sense of community among your audience. Want to get certified in Content Marketing?

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 90

Branding Marketing Marketers Influencer Marketing 90

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128