Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Analytics 102

Analytics Price User-Generated Influencer Marketing 102

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 109

Influencer Marketing Health Transform Marketing 109

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 96

Branding Fashion Food COS 96

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 97

Influencer Marketing Transform Promotion User-Generated 97

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 123

Social Media Marketing Marketing Marketers Influencer Marketing 123

SmartBrief - Marketing

MARCH 7, 2024

In Capterra’s survey, 68% of marketers believe the highest occurrence of dark social conversations or sharing takes place in private social media pages or groups, followed by private messages inside native apps like Facebook Messenger and Instagram (62%). Refine Google Analytics.

Marketing 115

Marketing Marketers Place Influencer Marketing 115

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 60

Branding Fashion Food COS 60

Buffer Marketing

APRIL 23, 2024

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).  ” Ryan Prior , Head of Marketing at Modash (a platform marketers can use to track influencer marketing campaigns), says.

Influencer Marketing 103

Influencer Marketing Social Media Marketing Price Fashion 103

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 124

eCommerce Marketing Marketers Influencer Marketing 124

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 126

Gen Z Entertainment Transform User-Generated 126

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

Influencer Marketing 96

Influencer Marketing Marketing Marketers Analytics 96

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 120

Gen Z Entertainment Transform User-Generated 120

Hubspot Marketing

MARCH 12, 2024

Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. TikTok’s Affiliate Program: Want to leverage creators or influencers, but don’t know where to start? Consider leaning into influencers.

Shipping 90

Shipping Logistics User-Generated Social Media Marketing 90

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. House all of your projects in one place. TikTok analytics tools. TikTok’s native analytics tool. Sprout Social.

Analytics 116

Analytics Promotion User-Generated Influencer Marketing 116

Sprout Social

APRIL 25, 2024

Influencer marketing brief template The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. To get the most out of your influencer partnerships, you need to treat them as just that—partners. Download the template 8. Get the template 20.

Social Media Marketing 101

Social Media Marketing Key Performance Indicator Influencer Marketing Management 101

Rock Content

JUNE 6, 2024

As CEO David Beebe put it, “Content marketing is like a first date. Influencer marketing campaigns In this campaign type, influencers and brands partner to promote a product or service. It successfully repositioned the digital asset as more than just a place for casual dates. #4: to discerning crowds.

Transform 52

Transform Promotion Marketing Marketers 52

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? You’ve come to the right place! Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. Feeling ready to become one?

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 105

Thought Leadership Marketing Marketers Influencer Marketing 105

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. But if you do, it’s best to be prepared—especially considering only 23% of US organizations reported having a crisis response team in place pre-pandemic. Influencer Marketing 101 (Influencer Marketing Hub).

Social Media Marketing 109

Social Media Marketing Price Marketing Marketers 109

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Marketing Insider Group

JANUARY 24, 2022

Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. Trying to fit everything in one place can lead to lengthy, hard-to-read content that loses its audience. Influencer endorsements build trust. Influencers in SaaS? Moz does this really well.

Content Marketing 127

Content Marketing User-Generated Influencer Marketing Customer Acquisition 127

Hootsuite

OCTOBER 25, 2021

There’s a place for every business on social media, but it’s not everywhere. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. OK, so you’ve got a plan and places to be. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Rock Content

APRIL 12, 2024

“ This shift is clear in how marketers are using AI in all sorts of ways, from chatbots providing quick customer support to AI-powered analytics offering deep insights into consumer behavior. Source: State of Marketing Report 2024 But, of course, the AI revolution isn’t all smooth sailing.

Influencer Marketing 80

Influencer Marketing Marketing Marketers SEO 80

Hootsuite

JULY 6, 2022

Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. It also shows that there’s a place they can connect with you over any potential issues or questions. First, you’ll want to set up a place where people can buy what you’re selling.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Vertical Response

MARCH 29, 2024

You’re in the right place. This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Looking to increase your website’s organic traffic?

Transform 67

Transform User-Generated SEO Analytics 67

Sprout Social

SEPTEMBER 30, 2021

A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. Influencer marketing. Case in point, influencer marketing has exploded as a way for brands to get their products in front of their target audience through a more compelling and relatable manner.

Gen Z 105

Gen Z User-Generated Shoppers Real Estate 105

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. The internet is a beautiful, terrifying, unpredictable place.

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Neil Patel

MARCH 4, 2021

Using an Amazon Storefront allows customers to learn more about your brand and see all your products in one place. Amazon’s Brand Analytics dashboard provides metrics and all the information you need to improve ad performance and boost page views. Getting the word out about your store is as important as having one in the first place.

Analytics 130

Analytics Promotion Shoppers Advertising 130

Hootsuite

MAY 19, 2022

Good social media fundamentals mean following a social media marketing plan that aligns with your business objectives. After all, successful content marketers are six times more likely to have a documented strategy in place. Source: Hootsuite Analytics. Work with Facebook influencers. Between 8:00 a.m.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Sprout Social

AUGUST 8, 2022

YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. Social Blade. HypeAuditor.

Analytics 98

Analytics SEO Influencer Marketing Branding 98

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketing Marketers Marketing Mix 91

Sprout Social

MARCH 31, 2022

Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases.

Gen Z 114

Gen Z Entertainment Law Fashion 114

Sprout Social

APRIL 20, 2022

Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. It’s the platform of choice for 72% of creators , making it a great place for a brand to get involved in the creator economy. Use analytics reports like the ones offered by Sprout to measure campaign performance.

Influencer Marketing 116

Influencer Marketing Promotion Branding Product 116

Spiralytics

APRIL 12, 2023

However, if you want your company to thrive in today’s competitive marketplace, you must learn how to market your brand. Here are some of the most effective viral marketing techniques: 1. Influencer Marketing Influencers are people who provide recommendations on products and services for their subscribers and followers.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Edin Šabanovi?

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107