Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 61

Branding Fashion Food COS 61

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% TikTok’s Affiliate Program: Want to leverage creators or influencers, but don’t know where to start?

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 93

Influencer Marketing Transform Promotion User-Generated 93

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. After all, successful content marketers are six times more likely to have a documented strategy in place.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? You’ve come to the right place! Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. Feeling ready to become one?

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 122

Gen Z Entertainment Transform User-Generated 122

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Hootsuite

JULY 6, 2022

Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. It also shows that there’s a place they can connect with you over any potential issues or questions. Many third-party apps promise a streamlined analytics dashboard.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Spiralytics

APRIL 12, 2023

However, if you want your company to thrive in today’s competitive marketplace, you must learn how to market your brand. Here are some of the most effective viral marketing techniques: 1. Influencer Marketing Influencers are people who provide recommendations on products and services for their subscribers and followers.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

MARCH 31, 2022

Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases.

Gen Z 119

Gen Z Entertainment Law Fashion 119

Hootsuite

SEPTEMBER 6, 2023

Stating the company’s social media audience and goals—and why this particular kind of content caters to them—is key. Content creation should start with a goal in mind, and a specific social media marketing strategy lays that all out for you. What can we learn from our competitors’ social media?

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. Instagram is also top-dog in the influencer marketing space.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is sponcon? Write a clear brief.

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? Work with micro-influencers!

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Businesses Grow

APRIL 3, 2023

To set the stage, in 2009, social media marketing was just creeping into the mainstream. There weren’t any big social media marketing conferences, nothing like “content marketing,” and nobody was using the term “influencers.”

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Neil Patel

JULY 26, 2021

Every marketer wants more attention. After all, that’s the goal of social media marketing, right? Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in.

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) And once that’s in place, you can experiment with new ideas. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Hootsuite

NOVEMBER 14, 2022

Schedule posts, talk to customers, and track your performance in one place. After Groupe Dynamite launched their custom Heyday chatbot on Facebook Messenger, their traffic went up 200% and 60% of all customer conversations were automated—with detailed analytics to ensure satisfaction remains high. Growth = hacked. Lesson learned?

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Hootsuite

MARCH 8, 2022

This allows users to find every Product Pin they’ve saved to their own boards in one place. It’s seamless, so a user may think they’ve saved a Pin to buy that really, Pinterest just placed there a moment ago. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Sachs Marketing Group

MAY 1, 2024

Additionally, these platforms provide analytics to measure the effectiveness of your campaigns, allowing you to review progress in real-time. Running targeted social media ads during this crucial month increases awareness and positions your practice as a committed advocate for mental health.

Health 52

Health Transform Education Marketing 52

Digital Marketer

JUNE 15, 2023

With algorithms controlling what social media posts you engage with, which search results surface, and even determining the ads that appear before your eyes, AI-driven marketing ensures a tailored experience for customers everywhere. It tells you that influencer marketing is an essential part of digital marketing today.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Find the right influencers.

Management 95

Management Branding Influencer Marketing Advertising 95

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. and using advanced social listening. Get the free cheat sheet now! Instagram. Engage your audience in Stories.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Hootsuite

APRIL 3, 2023

Grab these 50+ free Canva social media templates. Plus, Hootsuite Composer has Canva built-in, so you can create top-notch graphics for your posts faster than ever — all in one place. Each of these tactics has a place in your social content strategy. Establish and reinforce brand awareness. Try it free today.

Gen Z 111

Gen Z User-Generated Transform Education 111

Hootsuite

JANUARY 13, 2022

More cost-effective than influencer marketing. The average cost of hiring an influencer can run into millions of dollars. Nearly 80% of people say that UGC impacts their decision to purchase, making user-generated content and social commerce a match made in heaven. Social media content (e.g., Testimonials.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Collaborate with TikTok influencers.

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. Outline The Path.

Key Performance Indicator 104

Key Performance Indicator Social Media Marketing Analytics Customer Acquisition 104

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. Google Analytics.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Try it free today.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Hootsuite

MAY 18, 2023

The best types of short-form videos for marketing capture attention, evoke emotions, elicit action, and inspire engagement. Look for influencers with a similar target audience to yours with a good track record of producing high-quality content. Bonus: Learn the basics of building an influencer marketing campaign in our complete guide.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Neil Patel

OCTOBER 17, 2020

Influencer marketing is based on trust, which is why brands want to partner with genuine influencers who built their following organically. If you still face difficulty in understanding the kind of content to post, you can hire a social media marketing agency or consultant to do the job for you.

Fashion 145

Fashion Entertainment Education Food 145