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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. A quarterly report on financial market trends or a whitepaper on compliance best practices.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing. Calculate ROI for each channel.

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What is the R programming language, and how is it used in marketing?

Martech

This capability is crucial for understanding customer behavior, market trends and campaign performance. Statistical modeling: R provides a wide range of statistical techniques, enabling marketers to build predictive models.

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What, exactly, is a ‘full-stack marketer?’

Martech

Strategic thinking: They can develop comprehensive marketing strategies that align with business goals. This includes understanding target audiences, market trends and competitive landscapes. Data-driven decision making: They are skilled in analyzing data to measure the performance of marketing initiatives.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

You can monitor competitors' strategies by checking for brand mentions and diving deeper into their social media engagement and analytics. You can benchmark your performance against competitors’ data such as likes, shares, audience behavior, and more. All paid plans have a 7-day free trial. 14-day free trial for paid plans.

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Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus

Personalize better Trend 4: Rethinking analytics and data management The way email marketers measure performance changed forever with the introduction of Apple Mail Privacy Protection (MPP) in September 2021. Faced with these challenges, marketers have had to rethink their approach to email analytics and data management.