Sprout Social

JUNE 11, 2025

Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. With the growing investment in influencer marketing, 26% of brands have dedicated 40% of their marketing budget to influencer partnerships.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Marketing Insider Group

MAY 17, 2021

But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. A content marketing plan is necessary to execute your vision, direct your workflows, determine distribution, and define how you’ll measure efforts.

Marketing Plan 144

Marketing Plan Content Marketing Key Performance Indicator User-Generated 144

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Social media management tools: Schedule posts, track analytics, and manage multiple platforms.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Analyze and optimize The newsletter’s ROI is determined by carefully monitoring key performance indicators and looking for opportunities for improvement. Maintain a clean email list by scrubbing bad/old emails that create hard bounces.

Analytics 138

Analytics Key Performance Indicator Email Marketing Place 138

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Accessing your Instagram account’s analytics is super easy.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. These forms of data are key performance indicators (KPIs).

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Hubspot Marketing

MAY 8, 2023

To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior. Marketers can use the data gathered on their target audience to better connect with the customer to create content that speaks to their interests and values.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. The MMR found that AI chatbots account for twelve percent of today’s marketing spend.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketers 127

Adobe Experience Cloud Blog

MAY 24, 2018

Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. Scott Minor. Start them early and check them often. Test Everything.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketers 134

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics? What Are Marketing Metrics?

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

Hubspot Marketing

MAY 26, 2023

When should I do a marketing audit? A marketing audit should be conducted on a regular basis. After all, the sooner you capitalize on what's working (and remedy what's not), the stronger your marketing plan will be. From here, they can direct their marketing budget toward their most successful efforts. The result?

Key Performance Indicator 138

Key Performance Indicator Marketers Marketing Price 138

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. The platform also enables marketers to manage entire campaigns and measure the success of those campaigns in real-time through analytics and custom reports.

Branding 128

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 128

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI).

Branding 113

Branding Key Performance Indicator Customer Journey Marketing Mix 113

Adobe Experience Cloud Blog

AUGUST 16, 2018

These metrics take the guesswork out of evaluating your marketing efforts and will help you to get the budget and resources you need to make email a core part of your strategic marketing plan. When planning strategically, make sure that all relevant stakeholders are involved and have buy-in from the beginning. Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Hubspot Marketing

AUGUST 7, 2019

To answer that question, let’s take a look at the various types of content marketing, plus some examples of each. This section will give you a better understanding of how you can incorporate content in your business’s marketing plans. Types of Content Marketing. Social Media Content Marketing. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketers 145

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.

Management 114

Management Product Key Performance Indicator CMO 114

Marketing Insider Group

AUGUST 26, 2015

While some marketers have solved the content conundrum of using a blog to drive awareness, engagement and pipeline acceleration, most are just still figuring it out. Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process.

Key Performance Indicator 99

Key Performance Indicator SEO Analytics Place 99

Content Marketing Institute

JULY 10, 2018

HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. You need to regularly pay attention to analytics even if the algorithm is not changing. Your analytics will help with this. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Content Marketing Institute

SEPTEMBER 3, 2018

The key performance indicators (KPIs) you’ll use to measure the marketing effectiveness of your content. Your plan for gathering this performance information. At CMI, one of our primary goals is getting new email subscribers , as this goal is a key to our business model. cmcphillips Click To Tweet.

Content Marketing 111

Content Marketing Key Performance Indicator Marketers Marketing 111

OnPassive Marketing

SEPTEMBER 24, 2022

Best Ways To Create a Social Media Marketing Plan. When starting with social media marketing, it is essential to have a plan in place. A social media marketing plan will help you determine what channels to use, how long to spend on each channel, and what content to produce.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketers 87

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Measuring & Assessing Utilize analytics tools to track the performance of your campaign. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. Decide Which Platforms to Use.

Key Performance Indicator 141

Key Performance Indicator Advertisers Advertising Customer Acquisition 141

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. This type of social media data for marketing can be collected through social listening tools. Like any business strategy, social media marketing is most effective when your goals and plans are based on real data.

Key Performance Indicator 104

Key Performance Indicator Social Media Marketing Analytics Food 104

Content Marketing Institute

FEBRUARY 2, 2018

To track these, we use a combination of Google Analytics and Looker (with the help of our data team). For example, we discovered a blog post targeting the keyword “marketing plan samples” provides a high number of marketing-qualified leads. Click To Tweet. njellering Click To Tweet.

Content Marketing 112

Content Marketing Branding User-Generated Marketers 112

Hubspot Marketing

DECEMBER 16, 2022

Email can therefore enable NPOs to reach audiences that might not otherwise engage with their marketing efforts on social media. Pro tip: Before starting a new email campaign, make sure it aligns with your nonprofit marketing plan and helps you reach your organization’s goals. Email Marketing Best Practices for Nonprofits.

Email Marketing 145

Email Marketing Marketers Marketing Key Performance Indicator 145

Rock Content

APRIL 12, 2024

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Hootsuite

MAY 6, 2020

Twitter Analytics or Hootsuite Reports can provide you with these metrics. Collecting meaningful data will help you demonstrate the value of your marketing efforts , and provide insights that will help you refine your strategy over time. Check out our guide to understanding key performance indicators (KPIs) on social to get started.

Marketers 145

Marketers Marketing Key Performance Indicator Promotion 145

Marketing Insider Group

JANUARY 16, 2023

To align your website with your marketing efforts, follow these branding, content marketing , and graphic design best practices: Create a nonprofit marketing plan for your website. Let’s explore how to leverage your website as a powerful marketing tool. Create a nonprofit marketing plan for your website.

Key Performance Indicator 78

Key Performance Indicator Transform Direct Mail Marketers 78

Sachs Marketing Group

MARCH 17, 2023

Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. Evaluate each platform’s features, tools, and advertising options to determine which best aligns with your marketing goals and content strategy.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Pam Didner

MARCH 4, 2022

” Digital marketing, big data, and AI with predictive analytics are great examples of connecting the dots looking backwards. The strategic thinking mindset will guide you in terms of figuring out: Elements needed in your marketing plan. KPI (Key Performance Indicators) settings.

Key Performance Indicator 85

Key Performance Indicator Marketers Customer Journey Marketing 85

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. The company’s marketing shows off what its tools can do and offers insights that customers may find valuable. — Twitter Marketing (@TwitterMktg) September 10, 2020. Google Analytics. Best B2B social media tools.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98