Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Before we get started, let’s take a look as some assumptions I’ve made about your marketing and sales technology: Your sales team is using a customer relationship management (CRM) system and your marketing team is using a complete marketing automation platform. Measure Your ROI.

Marketing Automation Platform 101

Marketing Automation Platform Thought Leadership CRM Marketing 101

Adobe Experience Cloud Blog

JANUARY 19, 2017

Each SDR’s bag of tricks should include the right amount of prospecting and automation tools to help them do their day-to-day job and target the right individuals from the top target accounts. Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase.

CRM 132

CRM Thought Leadership Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 Perform Enhanced Analytics.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. For many years marketers were limited to direct mail and events for lead generation. Email marketing is a staple for us. Every marketer should have an email automation or marketing automation platform as a part of their toolkit.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Kobe will be closing off the Inspiration Sessions by describing his vision for the technology, data, and marketing (TDM) start-up scene—topics that touch almost all marketers today. Marketing Presentations. While there’s no denying that mobile is a growing channel, it’s not the only channel your buyers are on.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2015

While marketing automation systems don’t allow you to alter the past, they are brilliant when it comes to driving different outcomes in the future. And mixed with all of that are the traditional skills a marketer needs, including a strong creative flair and a fundamental grasp on messaging. That’s a lot to ask from one person.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

How do we manage this? A proper employee advocacy platform provides several key components that are crucial to your success: Analytics and reporting: External : How do you determine whether your program is accomplishing the goals you set? How do we explain why we’re doing this? Who do we include? How can they share it?

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack. Effective Content Analytics.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Management Scale – How easy is it to efficiently manage high volume video production? Digital Marketing b2b Consumer'

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

JUNE 24, 2015

Working with an information and analytics company, such as Neustar , can help you integrate robust solutions into your CRM system to ensure that your data is of the highest quality. Empower Your Marketing Team With Authoritative Data . This includes adding additional information to your database that you might not have had before.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 15, 2016

A recent report by Forbes Insights entitled “The Predictive Journey” surveyed 308 CMOs and business unit directors, and found that nearly half of the organizations deeming their usage of predictive analytics to be “highly advanced” credit the technology with increasing their ROI by more than 25%.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

For example: If a person is showing interest in creating content and they are a marketing manager, then they might be interested in aggregating data to determine what content is the most successful. How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” Research it!

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

MAY 2, 2014

In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. The power, functionality, and scalability was pretty exciting stuff, I have to say, for someone used to grappling with the limitations of Email Service Providers and Google Analytics.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics. Revenue Performance Management' Author: Rajiv Kapoor Change of focus.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. This not only has implications for their business models but their marketing models as well. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. I’d love to hear about them in the comments.

User-Generated 134

User-Generated Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

Mike Madden , Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. 4 Reasons Why Marketing Automation Fails.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Phase 2: Automate and Scale Once you’ve got your foundation in place, it’s time to build and scale the program.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Calvyn Lee Blog

OCTOBER 14, 2021

Question: In your LinkedIn Campaign Manager, which marketing goal should you choose if you are looking to generate leads? Which metrics in the Campaign Manager does LinkedIn recommend Sharon reviews? Question: How can you use LinkedIn to increase your Share of Voice (SOV) in your market segment? Consideration. Conversion.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

To map and manage strategic communications at this level, sales and marketing alignment need to be in lockstep—from shared tactics, to account identification, to targeting and outreach, and continuous feedback. Targeting and Management of Named Accounts. In many cases, that is easier said than done.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Test, test, test your automated flows.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Traditionally, email analytics has been hard because all of your demographic data, open rates, etc. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics. Now let’s talk data.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106

Adobe Experience Cloud Blog

JUNE 7, 2016

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Entertainment Communications 91

Adobe Experience Cloud Blog

AUGUST 16, 2016

Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level. With a robust marketing automation platform, you can set social referral campaigns across major social media platforms that tracks referrals and their corresponding responses.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

JUNE 16, 2016

There are several tools you can use for listening, everything from native platforms to a social media management platform like Hootsuite, Sprinklr, or Buffer. These platforms allow you to monitor for brand mentions, hashtags, keywords, or phrases. Use the search function in the native social platforms.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

MARCH 14, 2017

Transcript of The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing. Transcript: John: Want to know the secret to growing, leading, managing? That’s what we’re going to talk about today on this episode of the Duct Tape Marketing podcast, check it out. Back to Podcast.

Communications 32

Communications eCommerce Management Whitepaper 32