Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

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Analytics Price PR CRM 78

Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) to understand how effective different marketing channels are at driving visitors. How to grant my SEO agency my Google Analytics access? Replaces Manage Users permission.)

Analytics 130

Analytics SEO Communications Management 130

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” Google turns off Universal Analytics July 1. What’s new.

Analytics 107

Analytics User-Generated Advertisers Advertising 107

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care. Get MarTech!

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Analytics Customer Journey Marketing Marketers 145

Orbit Media Studios

AUGUST 6, 2024

By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? It’s still an interesting and important question for digital marketers. Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.).

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Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

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Analytics eCommerce Advertising Advertisers 125

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Martech

SEPTEMBER 30, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Collaborate with content creators to ensure alignment with overall marketing goals and to enhance the effectiveness of campaigns through data-driven recommendations. Answer: Certainly!

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Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Analytics 132

Analytics Transform Marketing Automation Platform Health 132

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.

Analytics 113

Analytics Customer Acquisition Education Communications 113

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 101

Analytics Customer Journey User-Generated Customer loyalty 101

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 69

Analytics User-Generated Transform eCommerce 69

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 111

Analytics Transform Whitepaper User-Generated 111

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 121

Analytics Transform Key Performance Indicator CRM 121

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. A Google-certified CMP is a platform approved by Google to assist businesses in managing user consent for online advertising and data collection, adhering to the IAB’s Transparency and Consent Framework (TCF) v2. What is a certified CMP?

Analytics 124

Analytics Advertisers Advertising Search Marketers 124

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

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Customer Journey Analytics Customer Marketing 133

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 109

Analytics Social Media Marketing Management Promotion 109

SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges.

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Management Analytics New Technology Market Trends 84

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. ” Get the daily newsletter search marketers rely on.

Analytics 117

Analytics Advertisers Advertising Performance Marketing 117

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What led you to marketing?

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Analytics Copywriting Marketing Marketers 115

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Analytics 110

Analytics User-Generated Social Media Marketing Promotion 110

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Key Performance Indicator 110

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 110

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

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Analytics Product CMO Marketing 113

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

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Management User-Generated Analytics Branding 145

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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Management Law Analytics Marketing Strategy 123

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics 142

Analytics User-Generated Key Performance Indicator Social Media Marketing 142

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Get the daily newsletter search marketers rely on. What Google is saying. ” Why we care. Business email address Subscribe Processing.

Analytics 101

Analytics Advertisers Advertising Search Marketers 101

Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How do we currently manage our marketing campaigns?

Analytics 117

Analytics Marketing Marketers Management 117

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Management 109

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Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” Understanding market behavior allows you to predict future opportunities, manage risks, and allocate resources efficiently. Get the daily newsletter search marketers rely on.

Analytics 104

Analytics Advertisers Advertising Search Marketers 104

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Can’t get the most from their data.

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Analytics Transform Customer CMO 145

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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Analytics Marketing Marketers Global Marketing 136

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. Tap Manage account. How to get to your TikTok analytics.

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Analytics Millennials Marketing Marketers 136

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Get the daily newsletter search marketers rely on. The digital world thrives on content.

Management 109

Management User-Generated Analytics SEO 109

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. From Creator Tools, tap Analytics , and then tap any post.

Analytics 103

Analytics User-Generated Place Social Media Marketing 103

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

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