article thumbnail

5 new features coming to Google Analytics 4

Search Engine Land

Google today announced updates to Google Analytics 4 (GA4). The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” Google turns off Universal Analytics July 1. What’s new.

Analytics 135
article thumbnail

Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Finding a third-party tool that aligns with your content management system isn’t hard.

Analytics 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to set up Google Analytics 4 using Google Tag Manager

Search Engine Land

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

Analytics 136
article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 129
article thumbnail

Why SEO Agency need to access my Google Analytics

Calvyn Lee Blog

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) to understand how effective different marketing channels are at driving visitors. How to grant my SEO agency my Google Analytics access? Replaces Manage Users permission.)

Analytics 130
article thumbnail

The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 117
article thumbnail

Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Analytics 130