SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Use analytics tools to understand where you currently stand.

Thought Leadership

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Whitepaper

Hubspot Marketing

DECEMBER 10, 2024

If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Search intent considers what users want when they type something into Google.

SEO

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. Ill also share what some industry thought leaders predict digital content will look like next year. Learn more in this article.

Tentpole

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers.

Thought Leadership

Search Engine Land

SEPTEMBER 12, 2024

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. Below are our takeaways about this new tool and its implications for digital marketing. Non-tech-savvy users may not notice a significant difference.

User-Generated

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Use analytics to refine and improve over time. Plan content with a structured editorial calendar.

Thought Leadership

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field.

Whitepaper

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks.

SEO

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. As marketers, we may rely on assumptions about the challenges to address and topics to cover. Thought leadership. You establish your brand as a thought leader in the space. Think about it.

Marketing Strategy

Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. Let’s explore six silos we regularly see in marketing and revenue teams. It’s also a chance to gather early market feedback.

Thought Leadership

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading. Are visitors truly reading the content?

Whitepaper

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. You need an audience of politically active, informed social media users. Thought leadership is also important here. But dont neglect brands here.

Promotion

Buffer Marketing

JULY 25, 2024

On the flip side, while in traditional email marketing, you own and manage your subscriber list, with LinkedIn newsletters, LinkedIn manages your subscriber list, and you don’t have direct access to subscriber email addresses. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Analytics

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. active users, according to  Statista.

Branding

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.

Branding

Buffer Marketing

JULY 15, 2025

Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge. LinkedIn’s users are spread far and wide, with the highest concentration in the U.S. of LinkedIn users identify as male; 43.1%

Gen Z

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement?

Gen Z

SocialPilot

JULY 21, 2025

Social media marketers didn’t ask for a platform identity crisis. Meta reports the platform has crossed 320 million monthly active users , with more than a million people signing up every single day. But numbers alone don’t settle the score for marketers. But numbers alone don’t settle the score for marketers.

Gen Z

Martech

JULY 22, 2025

If you own a marketing budget, you know they’re under constant scrutiny. Yet, many organizations are guilty of making common allocation mistakes that can stunt growth, waste precious resources and obscure the actual performance of marketing. If you’re going big to bring a new product to market, you have a growth model.

CRM

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media Marketing

Hubspot Marketing

JULY 10, 2025

Here are the top 4 solutions that excel in the consulting space: 1.

CRM

SocialPilot

JULY 4, 2025

Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. That’s where LinkedIn Analytics steps in. What is LinkedIn Analytics? In a nutshell, LinkedIn Analytics refers to tracking and analyzing the performance of your LinkedIn profile or page.

Analytics

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through. End with a CTA: Invite users to comment, visit a link, or save the post.

Thought Leadership

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Real Estate

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Demand generation drives action. It’s a tricky balance. It works because: Brand awareness builds trust.

Branding

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. What values and principles guide your operations?

Marketing Strategy

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Remember, content marketing isn’t just about what you want to say; it’s about what your audience wants to hear. Because they often have less competition and align more closely with user intent.

SEO

SocialPilot

MAY 27, 2025

The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. Social Media Manager Strategy & Management (manage the strategy and channels) Scheduling, reporting, analytics, paid social, and community engagement.

Thought Leadership

SocialPilot

JUNE 27, 2025

For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. Let’s break it down.

Thought Leadership

SocialPilot

JULY 21, 2025

Why Social Media is a Must for Businesses Social media isn’t just a marketing channel anymore; it’s a dynamic ecosystem designed to address the very real, often frustrating challenges businesses face today. Problem 1: “We’re struggling to stand out in a noisy, competitive market.” Here’s how: 1.

Transform

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. It is an excellent means to establish thought leadership, attract potential clients, and drive them to your website or inbox.

Thought Leadership