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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

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Decoding Digital Marketing Analytics: Your Blueprint for Data-Driven Mastery

Rock Content

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. These analytics aren’t about data.

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

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Online vs. Offline Marketing Strategies for Small Business

Sachs Marketing Group

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

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How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

Hubspot Marketing

Some companies use revenue as a jumping-off point to build their marketing plans. This method determines if current marketing efforts should be changed or repeated based on lead generation and customer acquisition data. To put it another way, some companies use revenue marketing when planning online marketing strategies.

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. What should be included in a B2B marketing plan?

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The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Hubspot Marketing

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.