Path to Purchase Research: Decoding Your Customers’ Buying Journey
Customers.ai
JANUARY 3, 2025
Tools to Use : Start with platforms like Google Analytics to track site behavior, heatmaps from tools like Crazy Egg to see where visitors engage most, and Customers.ai Behavioral Analytics Tools Understanding how customers interact with your site is the first step to optimizing their journey. The trick is to connect the dots.
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