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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

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12 new Google Analytics 4 ecommerce dimensions and metrics

Search Engine Land

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. ICYMI, Google will sunset Universal Analytics on July 1, 2023. Shipping amount. Shipping tier. Shipping amount. Shipping tier. Why we care. Item variant.

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6 Google Analytics 4 alternatives that marketers are switching to

Search Engine Land

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. “The UX of Plausible is such a delight! .”

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The pitfalls and practical realities of using generative AI in your analytics workflow

Martech

For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. We wanted to analyze average basket sizes and understand the optimal size to offer free shipping to customers. Get MarTech! In your inbox. Business email address Subscribe Processing.

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A Beginner’s Guide to Google Analytics

Neil Patel

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

add_shipping_info : This populates the Add shipping step. To access Google’s Checkout Journey report, follow these simple steps: Sign into your Google Analytics account. You will need to be an administrator or editor of the Google Analytics property to add the report. add_payment_info : This populates the Add payment step.

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Four ways marketing analytics tools drive business growth

Econsultancy

As a result, marketing analytics will continue to grow in importance over the coming years. As businesses now look to increase focus on spend and customer acquisition , marketers need to look seriously at how investing in the right marketing analytics tools can set them up for success right now. Analytics proves ROI.