The CMO Survey

JULY 8, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

Analytics 100

Analytics CMO Retail Finance 100

illumin

AUGUST 13, 2024

Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year.

Retail 105

Retail Advertising Advertisers Analytics 105

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. retail site visits across 18 product categories. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. Updated holiday stats from Adobe Analytics can be found here. year-over-year.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Use Insider

NOVEMBER 18, 2024

On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail 59

Retail Customer Health Customer Journey 59

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. online sales alone, Adobe Analytics found. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.”

Shoppers 119

Shoppers eCommerce Retail Health 119

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions.

eCommerce 124

eCommerce Retail Shoppers Health 124

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

eCommerce 120

eCommerce Customer Retail Transform 120

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 77

Retail Customer Shoppers Advertising 77

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 129

Market Research Shoppers CMO Retail 129

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Retail 122

Retail CMO Customer Journey Shoppers 122

The CMO Survey

JULY 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 1, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. For retailers whether online or brick-and-mortar the impact of AI is more nuanced. For ecommerce retailers, the impact depends on how users search. Take action now: Set up your analytics tool to track AI-driven visits.

Transform 134

Transform User-Generated Analytics Retail 134

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

The CMO Survey

JUNE 30, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Analytics : After gathering the data, analytics tools help interpret the results. Forrester predicts that $28.7

Retail 94

Retail Transform Analytics Promotion 94

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

The CMO Survey

JUNE 25, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation.

Branding 109

Branding Fashion Retail User-Generated 109

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

SEPTEMBER 9, 2024

For this prompt, try selecting the analytics expert persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customer Acquisition 111

Customer Acquisition Customer Food CRM 111

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. With that in mind, here’s how I think retailers should begin integrating AI while also being mindful of its potential pitfalls.

Retail 132

Retail Gen Z Customer Millennials 132

Martech

DECEMBER 30, 2024

Dig deeper: How to reframe AI adoption to focus on outcomes, not tools Automating data analytics and enrichment One of the primary ways marketers will be leveraging AI in 2025 is to enrich and analyze their data. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation.

Transform 110

Transform CMO Retail CRM 110

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Processing.

Analytics 109

Analytics eCommerce CRM Retail 109

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. This data might come from anywhere, including social media, web analytics and even recorded phone calls with a virtual agent. This isn’t confined to any one industry.

Customer 122

Customer Transform Retail Finance 122

Hubspot Marketing

JULY 10, 2025

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. HubSpot's reporting dashboard provides complete visibility into your sales process, helping identify bottlenecks and opportunities for improvement through detailed sales analytics and forecasting features.

eCommerce 85

eCommerce CRM Transform Retail 85

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe. More Adobe Analytics data from the holidays can be found here. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4

eCommerce 112

eCommerce Shoppers Price Retail 112

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. AI Optimize streamlines this and lets users optimize aspects of their SEO content during the Yoast SEO Analysis process.

Retail 110

Retail CRM SEO Social Media Marketing 110

The CMO Survey

JUNE 16, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. One of the most interesting findings from Adobe covers what happens once generative AI users land on a retail website. Once users land on a travel site, Adobe Analytics data shows a 45% lower bounce rate. retail sites. Between Nov. 1, 2024, and Dec.

Retail 92

Retail B2C User-Generated Food 92

The CMO Survey

MAY 9, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Martech

SEPTEMBER 10, 2024

Foursquare’s Sales Impact includes 17 new metrics for detailed measurement and comparative analytics across the customer journey. of total retail sales in February 2024 — down only 1.01% from the previous year. New metrics. Among the metrics are average basket size and sales lift. And revenue from U.S.

Retail 111

Retail Customer Journey Analytics Customer 111

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Martech

DECEMBER 2, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. Martech tools: Google Analytics: To track sales and user behavior.

User-Generated 118

User-Generated Retail Marketing Marketers 118

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The company also unveiled Google Distributed Cloud Edge, which is designed to make it easier for retailers to use AI in locations with low or no internet. Get MarTech! In your inbox.

Retail 129

Retail Shoppers CRM Analytics 129