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Brand Messaging: How to Create an Intentional and Strategic Communication for Your Brand

Rock Content

Branding is part of the survival of any business on the market. The effort to develop and implement a communication pattern is called brand messaging , and it can create a standardized way of conveying the brand’s values to the public. To detail the subject, we will cover the following topics: What is Brand Messaging?

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. Many businesses already partake in content marketing by publishing consumable content on public platforms to boost brand awareness—think social media. What Is Content Marketing?

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15 Digital Marketing Examples to Inspire Your Strategy

Rock Content

How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? When a brand is recognized as an authority, it means a good amount of people go after it for reliable and trustworthy information on a determined topic. We are talking, of course, about user-made content.

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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. Why we care.

Fashion 91
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7 Steps to Decide If The Content is Worth Curating

Scoop.it!

This is one of the reasons why businesses share curated content via social media with the intended users to boost engagement and maximize the reach with minimum effort. That’s why marketers often use curated content to generate brand awareness and engage their respective audiences. Image Source That’s not all. With over 4.62

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Does ChatGPT pose an existential threat to marketers?

Martech

Admit it, you’ve created handsomer and more heroic versions of yourself with Lensa, which uses AI to generate photo-realistic images like my headshot. I admit, I feel threatened by its unprecedented capability to respond to user-generated, natural language queries with nearly instantaneous content creation.