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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. These systems worked well enough in a mostly manual, slower-paced world. What do we gain if each test and budget adjustment has to route through management for approval?

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15 Digital Marketing Examples to Inspire Your Strategy

Rock Content

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context?

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). The VR market is expected to reach $84.09 VR in the automobile industry. How AR and VR can help marketers succeed at their jobs. billion in 2028 at a CAGR of 44.8%.

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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

Black and White Convey Luxury Appeal Black commands a powerful, luxurious presence across luxury fashion, cosmetics, technology, automobile and other high-end industries. Green’s association with freshness can also prove effective for education and technology companies aiming to convey forward-thinking, innovative positioning.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Robert_Rose Click To Tweet. Tell it well.

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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. We’re looking at this as a way that digital is supporting our marketing efforts, where we want to attract the next generation of premium buyers,” said Meliza Humphrey, senior manager of Acura marketing.

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7 Steps to Decide If The Content is Worth Curating

Scoop.it!

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. For example, if your niche is car accessories then your curated content should be about automobiles. So, sharing content not relevant to your niche would just kill the purpose entirely.