Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring.

Analytics

SocialPilot

FEBRUARY 13, 2025

Imagine this: Youre scrolling through different brands, contemplating a purchase. Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. Undoubtedly, the first one and 93% of consumers said the same thing: that social reviews influence their purchasing decisions. Which would you trust?

User-Generated

SocialPilot

APRIL 16, 2025

What is the first thing you would do? Would you blindly pick one or go read some reviews online to check what other users are saying? If youre like 86% of B2B buyers , you would do the latter. They are also lead generation machines and brand reputation boosters for SaaS businesses. What Makes It Great?

User-Generated

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content.

PR

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore. It becomes a relationship engine.

Gen Z

Lusha

DECEMBER 9, 2024

The B2B sales world is a jungle. This guide will give you the lowdown on outbound sales, with strategies and tips to help you dominate in today’s market. Knowing the difference between the two is essential for tailoring your sales strategy to your goals and your ideal customer.

Communications

Duct Tape Marketing

JULY 2, 2025

The discussion covers everything from AI-powered audience simulations to the evolving role of SEO, and how marketers can cut through the noise to focus on what really matters. About the Guest Andy Crestodina is the co-founder and chief marketing officer of Orbit Media Studios, a top-rated digital agency in Chicago.

Analytics

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing

Orbit Media Studios

JUNE 10, 2025

But first, let’s lay them out visually on an example of a high-converting page with B2B lead generation goals. Every webpage has a back button. Knowing their needs is the key to clarity. You can discover them through research, client interviews, talking to sales reps, competitive analysis and building AI personas.

User-Generated

Sprout Social

MARCH 11, 2025

Watching YouTube meant seeing song remixes inspired by viral news clips, laughing at unhinged skits and learning from beauty gurusthe OG influencers. Every generation has core memories like these because social media is the epicenter of modern culture. Understanding social media culture is a non-negotiable for brands.

Branding

Orbit Media Studios

JUNE 10, 2025

But first, let’s lay them out visually on an example of a high-converting page with B2B lead generation goals. Every webpage has a back button. Knowing their needs is the key to clarity. You can discover them through research, client interviews, talking to sales reps, competitive analysis and building AI personas.

User-Generated

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy

Lusha

NOVEMBER 18, 2024

This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like a pro. What is B2B Cold Calling? B2B cold calling is when you call potential business clients who have yet to show interest in what you’re selling before.

CRM

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. LinkedIn usually gets that attention.

Gen Z

Lusha

NOVEMBER 18, 2024

The B2B sales world is always changing. Closing deals can feel like trying to hit a moving target – what worked yesterday might not work today. You know you need a strong sales pipeline, but how do you fill it with the right prospects? This guide will show you how to build a roadmap to B2B sales success. How do they buy?

CRM

Marketing Insider Group

JULY 21, 2020

And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing.

Millennials

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

Market Research

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Whitepaper

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. But almost every company shows gaps in the earlier stages. Quick Takeaways.

Market Trends

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

Marketing Strategy

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. But almost every company shows gaps in the earlier stages. It is a top tactic.

Customer Journey

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Why is Emotion Marketing so Effective?

Marketing

Buffer Marketing

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Price

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? It includes actionable tips and templates to set you up for success.

Marketing Strategy

Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

Marketing

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Your customers don't represent the attitudes of an entire market.

Market Research

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them.

Market Research

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Consumers engage with brands through multiple touchpoints before they make a purchase. But what is marketing attribution?

User-Generated

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

Influencer Marketing

Adobe Experience Cloud Blog

FEBRUARY 19, 2015

Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. How do they feel about you and your company?

Thought Leadership

Neil Patel

FEBRUARY 12, 2021

When you launch a new campaign, what are the most important metrics you track? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. If it isn’t, marketers can pivot quickly or cut their losses.

User-Generated

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? In fact, there are about 4.9 Marketing has always been about connecting with your audience in the right place and at the right time. What is digital marketing?

Digital Marketing

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Finally, we pored through the latest data from respected research organizations, like: Deloitte. Here’s our insider look at what you need to know for the year ahead. Brands strike a balance between public and private engagement.

Gen Z

Neil Patel

JULY 28, 2020

When I first started out in marketing, I thought traffic was everything. And those visitors produce roughly 10 billion dollars of market cap. So, in theory, I should be worth roughly 3 times less than them, right? Because marketing is tough, so why would you start off by going after the wrong people? They generate 29.61

Fashion

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing