Set Up

AUGUST 22, 2023

” — Maureen Kelly | Head of Brand and Content Marketing | Hiscox USA While our events attract an array of marketing leaders from both the Client and Agency side, we noticed that this event in particular attracted a number of B2B Client-side marketers.

Finance 52

Finance CMO B2C Customer Journey 52

Martech

MARCH 29, 2022

The digital channels that connect marketers and their customers provide new ways for brands to develop a “lasting relationship” as they build “the customer journey of a lifetime.”. Harry Rosen’s CMO, EVP marketing & e-commerce, Trinh Tham. Image: Third Door Media. Image: Third Door Media.

Transform 85

Transform CMO Customer Journey Customer 85

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] How do you look at the customer journey?

CMO 73

CMO PR Marketing Marketers 73

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. Whether it’s showcasing the uniqueness of the company or the consumer, video brings the brand to life and personalizes the story.

Market Trends 59

Market Trends Health Transform Marketing 59

Martech

OCTOBER 5, 2022

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. There are many brands with siloed teams; many with no culture of cross-team collaboration.

Transform 101

Transform Marketing Marketers CMO 101

Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Created messaging that supported the unique buyer journey for both their B2B and B2C business. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. And the results? Super impressive! $50

Transform 128

Transform Thought Leadership CMO PR 128

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 104

Transform eCommerce Shoppers Retail 104

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Content marketing is the gap between what brands produce and their audience actually wants.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 67

CMO Key Performance Indicator Transform Thought Leadership 67

Adobe Experience Cloud Blog

MARCH 19, 2018

The first dollar you invest continues to deliver value to your brand long after the publish date. One of the best ways to track this within content marketing is to define the customer journey. For B2C, we are talking about direct e-commerce revenue (L’Oreal’s Makeup.com is my favorite example).

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of all internet traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective.

Marketing Strategy 80

Marketing Strategy B2C CMO Marketing 80

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Remember, people prefer to buy from brands they like, know, and trust.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Remember, people prefer to buy from brands they like, know, and trust.

Customer 111

Customer CMO Customer Journey Marketing 111

AWeber

DECEMBER 19, 2022

BIMI and DMARC for email authentication and brand authority. Optimizing the customer journey. More businesses will implement BIMI and DMARC for email authentication and brand authority. What : Brand Indicators for Message Identification (BIMI) is a new set of verification for your emails alongside SPF, DKIM, and DMARC.

Market Trends 131

Market Trends Email Marketing CMO Marketing 131

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. Yeah, so I’ve been afforded the opportunity to work both agency and client side, brand side. I did have an opportunity to work brand side. You can also read the transcript right below. Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers.

User-Generated 96

User-Generated Whitepaper B2C Product 96

AWeber

DECEMBER 19, 2022

BIMI and DMARC for email authentication and brand authority. Optimizing the customer journey. More businesses will implement BIMI and DMARC for email authentication and brand authority. What : Brand Indicators for Message Identification (BIMI) is a new set of verification for your emails alongside SPF, DKIM, and DMARC.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 5, 2022

Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. the sale, lead, or conversion).

Customer 96

Customer CMO Customer Journey Non-Profit 96

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. They now have over a dozen brands and cause areas which include a variety of different donation approaches.

Key Performance Indicator 77

Key Performance Indicator B2C CMO Retail 77