Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Created messaging that supported the unique buyer journey for both their B2B and B2C business. Alan Gellman: CMO of Esurance.

Transform 128

Transform Thought Leadership CMO PR 128

Set Up

SEPTEMBER 26, 2023

Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. Using data that analyzes the customer journey allows marketers to make more informed decisions and create more personalized experiences. 2023 Insight: The main takeaway here is that analysts are needed.

Market Trends 59

Market Trends Health Transform Marketing 59

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 67

CMO Key Performance Indicator Transform Thought Leadership 67

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. What is NOT content marketing?

Content Marketing 85

Content Marketing Marketing Marketers Transform 85

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Hubspot) 10% of customer journeys are fully automated.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He is a fractional CMO for B2B companies and mentors, startups at MIT. And I, that's really my expertise.

Marketing Strategy 81

Marketing Strategy B2C CMO Marketing 81

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 99

Customer CMO Customer Journey Non-Profit 99

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 110

Customer CMO Customer Journey Marketing 110

AWeber

DECEMBER 19, 2022

Optimizing the customer journey. The first place you’ll see them is in transactional emails like real-time order tracking and shipping statuses, product ratings and reviews, appointment scheduling, and subscription and account confirmation.”. Understanding your customer’s changing needs during a recession.

Market Trends 131

Market Trends Email Marketing CMO Marketing 131

Hootsuite

DECEMBER 10, 2019

The CMO Survey. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Have a strong brand protection plan in place. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

AWeber

DECEMBER 19, 2022

Optimizing the customer journey. The first place you’ll see them is in transactional emails like real-time order tracking and shipping statuses, product ratings and reviews, appointment scheduling, and subscription and account confirmation.”. Understanding your customer’s changing needs during a recession.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. So, you know, when I talk about drafting, I mean using an AI-based tool to help mock things up, to get placeholders, to get things into a conceptual place. You know, the right place, the right time on the right site for that audience that you want to get in front of.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. ” Marketing budgets now equate to just 6.4% of revenue. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. In the B2C sector, content marketing is just as important. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145