Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO. Creating content that reflects your brands values (e.g.,

Transform 85

Transform Marketing Marketers Gen Z 85

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In A main target is Gen Z. “A In 2024, advancements in AI and automation will address this issue.

Retail 123

Retail eCommerce Gen Z Shoppers 123

Hootsuite

DECEMBER 10, 2019

The CMO Survey. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. This gave us multiple perspectives on the social trends that matter most in the year ahead. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And spoiler alert: Your customers’ wants, needs and desires aren’t static.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Martech

MAY 14, 2024

However, while TikTok is a very popular channel, especially with Gen Z, it is only one of several available to influencers. They also have to be on Facebook, Instagram, X, all of the platforms,” Susan Ganeshan, CMO of Emplifi, a customer engagement platform, told MarTech.

Influencer Marketing 132

Influencer Marketing Gen Z Law CMO 132