Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? May: Publish a Case Study or Two.

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Digital Marketer

AUGUST 9, 2023

In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. Let’s dive into it! CRO CRO stands for conversion rate optimization.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing. According to the Content Marketing Institute , the top three content types that B2B markets utilize are social media (95%), blog posts or short articles (89%), and email newsletters (81%).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing.

Content Marketing 97

Content Marketing B2C Marketing Marketers 97

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Image Source.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Rock Content

DECEMBER 14, 2023

This article will discuss formulating your B2B SEO strategy for success in the new year. The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Both SEO strategies strive to result in purchases, but B2B buying is more complex.

SEO 73

SEO Whitepaper B2C eBook 73

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 124

Influencer Marketing Whitepaper User-Generated Marketing 124

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content Creation. Distribution. Optimization.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Hootsuite partnered with @SyracuseU to offer a #socialmedia strategy certification course. Conclusion.

Education 101

Education Marketing Strategy Branding Energy 101

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 144

Whitepaper eBook Education Price 144

Search Engine Land

JUNE 16, 2023

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components: Your end goal Your audience Your product Your resources Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

Whitepaper 98

Whitepaper eBook User-Generated B2C 98

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO?

SEO 121

SEO B2C PR Whitepaper 121

Marketing Insider Group

SEPTEMBER 1, 2015

Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Step 3: Brainstorm.

PR 84

PR Whitepaper B2C Fashion 84

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. Use content to build relationships. Hear your customers. When it comes to landing pages, test, test, test.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Dana Nicole

JANUARY 27, 2021

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? Eric Hoppe, Crowd Content Media Inc. If you’re not, you’re likely to not see great results.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

MARCH 30, 2020

Furthermore, that sort of consistency in your content marketing strategy will also help you boost your visibility online over the long term. Unlike blog posts aimed at consumers from businesses whose primary customer base is the consumer (B2C) companies, post quality becomes a critical factor.

Whitepaper 113

Whitepaper Law B2C Content Marketing 113

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. And provide the best ROI.

PR 74

PR Customer loyalty User-Generated Marketing 74

Marketing Insider Group

OCTOBER 26, 2020

As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing. Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house.

Transform 141

Transform Marketing Strategy Content Marketing Whitepaper 141

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Welcome Software

MARCH 29, 2022

An editorial calendar is a long-term timeline for planning and executing your content marketing strategy. Closely related to other planning tools like publishing schedules and content calendars, an editorial calendar often serves as the primary or master calendar from which more detailed plans are derived.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52

TechWyse

MARCH 8, 2023

Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. However, will your strategy ever work if you try to talk to everyone? Creating it is the basis of a Digital Marketing strategy.

CRM 87

CRM eBook Communications B2C 87

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 54

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 54

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy 92

Marketing Strategy Gen Z Whitepaper Marketing 92