Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. So Kaiser reached out to Intelligent Demand to aid in their transformation.

Transform 128

Transform Thought Leadership CMO PR 128

Martech

DECEMBER 29, 2023

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 119

Retail eCommerce Gen Z Transform 119

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Martech

JUNE 24, 2022

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. CX Hub is comprised of four solutions: Customer data platform.

Transform 109

Transform B2C Digital Marketing Customer 109

Rock Content

JUNE 4, 2020

Understanding the Buyer Journey. The buyer journey is the process people go through to gain awareness, evaluate, and purchase a product or service. Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. Decision Stage.

B2C 75

B2C Finance Transform eBook 75

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. There are no two ways about it: your customers want personalized content from all your channels, including web and email. What does the future of marketing look like?

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Litmus

SEPTEMBER 7, 2021

We love how our martech empowers transformative opportunities to drive exceptional customer experiences, unlock new revenue streams, and accelerate innovation and strategy. Use case: Deliver personalized content and product recommendations. AI Love Language #2: Personalization. AI Love Language #3: Engagement.

Transform 85

Transform B2C Marketing Marketers 85

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Know how your customers interact with your advertising today and into the future.

Transform 145

Transform Marketing Marketers Analytics 145

Search Engine Land

MAY 30, 2023

Where do we need to customize our reports? How should B2C marketers use GA4? Learn how users are moving through the customer journey unexpectedly. Play at least 50% of a product video. This integration lets you track and analyze customer journey activity through your GA4 property. Complete a tutorial.

Digital Marketing 115

Digital Marketing Marketing Strategy Gen Z Food 115

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. What does that research look like?

Retail 114

Retail Transform PR Shoppers 114

Martech

OCTOBER 5, 2022

Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. And yet, like Episerver, it continues to allow customers to select and adopt individual products rather than the entire digital experience platform. Organizational transformation.

Transform 107

Transform Marketing Marketers CMO 107

Welcome Software

JANUARY 5, 2024

These companies have displayed mastery of Optimizely product knowledge and skillful implementation expertise and have shown exceptional promise. This partner has proven mastery of the art and science of data-driven decision-making in their work, helping companies optimize customer journeys and drive significant business impacts.

Transform 40

Transform B2C eCommerce Customer Journey 40

Welcome Software

JANUARY 3, 2024

These companies have displayed mastery of Optimizely product knowledge and skillful implementation expertise and have shown exceptional promise. This partner has proven mastery of the art and science of data-driven decision-making in their work, helping companies optimize customer journeys and drive significant business impacts.

Transform 40

Transform B2C eCommerce Customer Journey 40

Litmus

MAY 4, 2021

This combination of diverse forces has transformed how the marketing function must work, requiring that it become more agile, interdependent, and accountable for driving company growth. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 80

Transform Marketing Marketers Finance 80

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Digital Transformation.

Market Trends 145

Market Trends Transform CMO Marketing 145

Pam Didner

JANUARY 5, 2020

Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. SiriusDecisions Summit is the must-attend event sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Welcome Software

JUNE 6, 2022

In the era of digital transformation and omnichannel communication, exceptional customer experience has become vital to a brand’s immediate and long-term success. In 2021, 49% of consumers reported changing brands over subpar customer experiences. Examples of customer experience analytics. Customer effort scores.

Analytics 40

Analytics Transform Customer Customer loyalty 40

Chief Martec

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. It’s life after digital transformation.

Finance 136

Finance B2C Transform User-Generated 136

Digital Marketer

DECEMBER 21, 2023

All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. Now, if you are wondering, is personalization even necessary?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Welcome Software

NOVEMBER 14, 2022

These companies have displayed remarkable growth in sales performance, product knowledge and implementation expertise and demonstrate exceptional promise. This partner has proven mastery of the art and science of data-driven decision-making in their work, helping companies optimize customer journeys and drive significant business impacts.

Transform 40

Transform B2C eCommerce Customer Journey 40

Welcome Software

NOVEMBER 14, 2022

These companies have displayed remarkable growth in sales performance, product knowledge and implementation expertise and demonstrate exceptional promise. The Commerce Partner of the Year category focuses on the adoption of Optimizely’s B2B and/or B2C Commerce Cloud through solution partners. Congratulations to our winners!

Transform 40

Transform B2C eCommerce Customer Journey 40

Set Up

SEPTEMBER 26, 2023

The data AI collects to help predict better and higher engagement on products or ads ensures a more targeted experience for the audience and more traffic for the company. Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection.

Market Trends 59

Market Trends Health Transform Marketing 59

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. In effect, we’ve all become a little more human.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. What is customer journey orchestration?

Customer Journey 99

Customer Journey Customer Transform CRM 99

Pam Didner

JANUARY 1, 2021

Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. Marketing Artificial Intelligence Conference (MAICON) is an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.

Transform 115

Transform Customer Journey Thought Leadership B2C 115

Duct Tape Marketing

MARCH 10, 2020

And so I’ve gotten the chance to work with large fortune five hundreds from the Googles and the Nike’s and the Apples to small startups and mid size companies and B2B and B2C, dry cleaners, everything, every business you can imagine. Leaders want to transform organizations. What stage is someone in that journey?

Transform 63

Transform Copywriting Marketing Marketers 63

Duct Tape Marketing

MARCH 23, 2023

To create effective messaging, businesses should understand the essence of their product, service, or their brand and what makes them different from others in their industry. Questions I ask Henry Adaso: [01:40] What’s been your entrepreneurial journey that kind of brought you to this point? There's a pattern that occurs.

Transform 75

Transform CRM Product Copywriting 75

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.

Transform 66

Transform Customer Journey Thought Leadership B2C 66

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. 5 email marketing tactics to acquire more customers, build brands and make more money. B2B and B2C marketers say email is essential. The difference between B2B and B2C in email marketing. 3 drivers of email marketing’s evolution. Marketing automation.

Email Marketing 120

Email Marketing Law B2C Marketing 120

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. If you had a website, it would often serve as a product catalog rather than a sales tool with an abundance of product information to educate the end consumer.

Transform 59

Transform B2C Direct Mail Food 59

Customers.ai

JANUARY 3, 2024

Here are the key components that form the foundation of an effective CBM strategy: Personalization Data Analysis Customer Journey Mapping Segmentation and Targeting Multi-Channel Engagement Feedback and Continuous Improvement Let’s dig a bit further into each. What are the key components of contact-based marketing?

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Litmus

FEBRUARY 27, 2024

At Litmus, we serve both B2C and B2B audiences. After all, B2C and B2B companies have different interests, tactics, approaches, channels. For us, company size means a great deal because it determines what kind of Litmus products are most likely to be a benefit. When you collect data, make sure you put it to use.

B2C 88

B2C Email Marketing Transform Retail 88

Martech

MAY 1, 2024

Bring your offer to life by walking your potential customer through a demo of all the ins and outs of the product. Highlight: How your ideal customer will use the product. The products most enticing features and the benefits the customer will receive. Emotionally, she doesn’t feel connected to the product.”

Customer 121

Customer Transform Email Marketing B2C 121

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. We’re on the cusp of a significant transformation, and keeping up is essential. All of the stats below come from HubSpot’s original research.

B2C 110

B2C SEO Transform Marketing 110

Welcome Software

APRIL 6, 2022

We’re thrilled to share that once again we’re positioned furthest for ‘Completeness of Vision’ and highest for ‘Ability to Execute’ — as well as ranked the #1 vendor across all three use cases (B2B Demand Gen, B2C Narrative Design, & Complex, Distributed Marketing). Nothing could be further from the truth.

Transform 52

Transform B2C User-Generated Analytics 52

Welcome Software

MARCH 22, 2022

We’re thrilled to share that once again we’re positioned furthest for ‘Completeness of Vision’ and highest for ‘Ability to Execute’ — as well as ranked the #1 vendor across all three use cases (B2B Demand Gen, B2C Narrative Design, & Complex, Distributed Marketing). Nothing could be further from the truth.

Transform 52

Transform B2C User-Generated Analytics 52