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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. They have a portfolio of approximately 16,000 products.

Transform 130
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How Citizens Bank transformed content to reach changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.” million views. “We

Transform 117
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How Citizens Bank transformed content to meet changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.” million views. “We

Transform 103
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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In It’s one thing to see an engaging 3D visual of a new product. How will bots help marketers in the year to come?

Transform 110
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How Ecommerce Transformed Marketing 

Digital Marketer

This can include freelancers, product testers, and so on. Digitization of products & media. The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer. Image sourced from Digital Skill Blog. Businesses that sell directly to other businesses. Businesses sell directly to the customer. Global reach.

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The MarTech Conference launches with keynote about transformation

Martech

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers. Many of them will not.”.

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How to strategically use social media to drive a digital transformation

Bannerflow

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?