Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? Image source: [link].

Content Marketing 64

Content Marketing Thought Leadership eCommerce Marketing 64

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. What is a chief marketing officer (CMO)? Like D2C marketing.)

CMO 116

CMO Non-Profit Transform Advertising 116

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. Strategic digital marketers all need to understand the importance of content marketing. What is content marketing?

Content Marketing 95

Content Marketing Entertainment CMO Marketing 95

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Rock Content

MARCH 4, 2020

But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. This guide will go over: What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Today’s B2C and B2B journeys are becoming more alike. and B2C, 8.3).

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Duct Tape Marketing

FEBRUARY 3, 2017

To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing. Not only that but according to studies conducted by the CIM suggest that more than 80% of B2B marketers and 70% of B2C marketers used content marketing for their online businesses last year.

Inbound Marketing 43

Inbound Marketing B2C Digital Marketing Traditional Marketing 43

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 107

Digital Marketing Whitepaper User-Generated eBook 107

Martech

JUNE 8, 2022

While many big brands test virtual storefronts , NFT drops and other metaverse activations , what does this mean for B2B marketers? After all, B2B marketers have been adapting all kinds of consumer marketing channels, from video to social, even using B2B influencers. Get the daily newsletter digital marketers rely on.

B2C 129

B2C Marketing Marketers Retail 129

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Channel: not every marketer belongs on Facebook.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 117

B2C Whitepaper Marketing Marketers 117

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Integrate digital and print.

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Integrate digital and print.

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Thought Leadership 130

Thought Leadership Traditional Marketing PR B2C 130

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

Transform 59

Transform B2C Direct Mail Food 59

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer 99

Customer CMO Customer Journey Non-Profit 99

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer 110

Customer CMO Customer Journey Marketing 110

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Hubspot Marketing

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Rock Content

JUNE 24, 2020

The fact that websites like Buzzfeed can use interactive content to drive interaction tells us a lot about audiences, but very little of what interactive marketing can do for your business. In fact, interactive content can outperform traditional marketing efforts. More than marketing tools, calculators are great selling tools.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72