SMA Marketing

SEPTEMBER 28, 2023

Growing up in the 90’s, marketing was completely different. In those days, an effective marketing campaign produced clever commercials and eye-catching advertisements. While traditional channels are still speaking to audiences, digital marketing wins the day in our rapidly evolving digital landscape.

Digital Marketing 52

Digital Marketing Marketing Strategy B2C SEO 52

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. Are you struggling to gain visibility in the digital world? This is where a well-crafted digital marketing strategy comes in.

Digital Marketing 68

Digital Marketing Marketing Strategy Whitepaper Marketing 68

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 117

Social Media Marketing B2C Whitepaper Marketing 117

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Martech

APRIL 6, 2023

Visit Digital Marketing Depot to download How Brands Can Get in the Game. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Digital Marketing 102

Digital Marketing Advertising Advertisers Marketing 102

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. Here’s what email marketers need to know: 1. Now, every marketing email must include a one-click unsubscribe link. are common.

Email Marketing 246

Email Marketing B2C Marketing Marketers 246

Adobe Experience Cloud Blog

MARCH 23, 2015

Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. Here’s a look at how consumer marketers see the future of marketing: 1) Consumer Marketers Will Feel the Pressure to Impact Revenue.

B2C 134

B2C Thought Leadership Marketing Marketers 134

Quikly

AUGUST 19, 2022

The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.

B2C 105

B2C Marketing Marketers Branding 105

Martech

MARCH 14, 2023

Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. Visit Digital Marketing Depot to download Big Game Brand Lift today to get actionable insights and maximize your brand’s performance.

Digital Marketing 87

Digital Marketing Branding Marketing Marketers 87

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

CMO 288

CMO Transform Customer Acquisition B2C 288

Search Engine Land

OCTOBER 19, 2023

Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. B2C companies. Why we care.

CMO 113

CMO B2C Education Marketing 113

Exposure Ninja

JUNE 15, 2022

The problem deepens when the essentials and requirements for exposure and growth (like advertising and marketing) come under the shadow of the cost-cutting knife too. Do you reduce your marketing and hope that sales keep on coming? How to Prepare Your Digital Marketing for a Recession. It’s a risky dilemma.

Digital Marketing 52

Digital Marketing Marketing Marketers Real Estate 52

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 88

Customer loyalty Marketing Marketers CMO 88

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Zumvu

JUNE 2, 2022

What do you think is one of the most amazing digital marketing inventions by man?

B2C 98

B2C Digital Marketing Marketing Marketers 98

Hubspot Marketing

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

B2C 126

B2C CMO Energy Marketing 126

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

B2C 123

B2C Customer Journey Digital Marketing Marketing 123

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Martech

MARCH 16, 2023

With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs. Download the report today and stay ahead of the competition. The post Uncover the latest global consumer attitudes and trends appeared first on MarTech.

Digital Marketing 88

Digital Marketing Marketing Marketers Advertising 88

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

SEPTEMBER 13, 2022

However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This 29th edition examines how marketers are approaching strategies, spending, and organization in a post-Covid environment. companies, 95.6%

CMO 130

CMO Analytics Marketing Marketers 130

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. But it’s not.

Health 142

Health Marketing Marketers B2C 142

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Intent makes the difference.

B2C 130

B2C Whitepaper CRM Marketing Automation Platform 130

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 125

Gen Z Pharmaceutical Customer Acquisition Marketing 125

Marketing Insider Group

MAY 17, 2023

Marketing used to be easy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples. Don’t worry about scouring the web to find what works.

Digital Marketing 25

Digital Marketing Affiliate Marketing Marketing Marketers 25

Martech

JULY 27, 2022

Read next: Federal data privacy bill could make life easier for marketers. While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% Get the daily newsletter digital marketers rely on. Processing.Please wait.

Law 142

Law B2C Education Digital Marketing 142

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. I am trained with Search Engine Land content. Here’s something somebody asked me!

Promotion 107

Promotion B2C Retail Direct Mail 107

Martech

JUNE 24, 2022

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. Get the daily newsletter digital marketers rely on. Journey management. Real-time CX. Processing.Please wait. Why we care.

Transform 109

Transform B2C Digital Marketing Customer 109

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Transform 115

Transform B2C Finance Affiliate Marketing 115

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

The CMO Survey

MARCH 18, 2021

The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130