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New horizons for data-driven direct mail marketing

Martech

.” Remarks from Jacob Ross, CEO of programmatic direct mail vendor PebblePost. Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “That’s the beauty of direct mail.

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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Postie is a platform for data-driven direct mail.

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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

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AI-powered martech news and releases: January 16

Martech

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels.

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AI & Emerging Tech in Direct Mail to Lift ROI

DirectMail2.0

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood?

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Big screen personalization and CX: Thursday’s daily brief

Martech

Customers try to reach a brand or retailer through an online chat, but if that service breaks down, they’re back on the phone lines in droves. The viewers for TV ads can’t stand still. They’re cord-cutting or cord-shaving, switching to tablets then back again to wall-mounted smart screens. Read more here. Quote of the day.