Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s look at some of the data points that are now accessible to help drive a strategy for B2C marketers.

B2C 126

B2C Real Estate Marketing Marketers 126

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Search Engine Land

OCTOBER 19, 2023

No training or education. Perhaps contributing to some of that overwhelmed feeling is this survey finding: 42% of marketers haven’t received any formal training on AI and its applications in marketing. “We We need to better equip our marketing teams with the right AI training and resources. B2C companies.

CMO 109

CMO B2C Education Marketing 109

Rock Content

JUNE 4, 2020

When I led Content Marketing strategy for the IT Division of Schneider Electric, we selected five personas. Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. Plus, more than five personas may bring serious cost challenges.

B2C 75

B2C Finance Transform eBook 75

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education.

Pharmaceutical 115

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 115

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? That’s where your marketing comes in ( more on that below ). Demographics: What is their gender, age, education, and location? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? That’s where your marketing comes in ( more on that below ). Demographics: What is their gender, age, education, and location? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion 104

Promotion B2C Retail Direct Mail 104

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 133

Branding Fashion Gen Z B2C 133

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing 121

Affiliate Marketing Market Trends B2C Transform 121

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. First, are you evaluating a B2B, B2C, or hybrid company?

B2C 145

B2C Analytics User-Generated SEO 145

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

SEO 112

SEO Non-Profit B2C CRM 112

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B vs B2C Marketing. for b2b marketing.

B2C 144

B2C Social Media Marketing Marketing Marketers 144

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

Transform 102

Transform B2C Finance Affiliate Marketing 102

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

B2C 129

B2C CMO Energy Marketing 129

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects.

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. According to the Content Marketing Institute , the top three content types that B2B markets utilize are social media (95%), blog posts or short articles (89%), and email newsletters (81%).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. So, what should B2B marketers do?

B2C 92

B2C Health Marketing Marketers 92

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value.

Health 141

Health Marketing Marketers B2C 141

Sprout Social

MAY 9, 2024

Influencer marketing report data shows a majority (93%) agree they consider the quality of a brand’s existing social content when determining if they want to collaborate, followed by 63% who work with brands with shared values and 59% who work with partners with defined budgets and payment structures.

Influencer Marketing 92

Influencer Marketing Market Trends Gen Z Fashion 92

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills.

Content Marketing 111

Content Marketing Education Key Performance Indicator Marketing 111

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Setting the Stage for B2B Marketing in 2024 Before jumping into drastic changes, however, it is important to set the stage for your B2B marketing in 2024.

Customer loyalty 75

Customer loyalty Marketing Marketers CMO 75

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 78

B2C Education Marketing Marketers 78

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. B2B Review Sites.

B2C 127

B2C User-Generated Entertainment Management 127

Marketing Insider Group

SEPTEMBER 15, 2020

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Phygital marketing optimizes the experience for B2B customers as well.

Gen Z 140

Gen Z Manufacturing Transform B2C 140

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Watch the short video on email marketing below.

Digital Marketing 122

Digital Marketing Whitepaper Copywriting Real Estate 122

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO?

SEO 116

SEO B2C PR Whitepaper 116

Set Up

FEBRUARY 6, 2024

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. I’ve been seeing marketers in this space starting to use AI to analyze consumer data, predict customer behavior, personalize offerings, help write content and optimize marketing strategies in real-time.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Thought Leadership 94

Thought Leadership Marketing Marketers Marketing Strategy 94

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. The resulting video clips are both laugh-out-loud funny and educational.

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

Gen Z 96

Gen Z User-Generated Entertainment Millennials 96

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Place 109

Place Content Marketing Non-Profit Whitepaper 109

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Pam Didner

JUNE 2, 2022

For example, if you decide to let some of your marketing team members go, you need to decide at a base level what skills are required to “keep the lights on,” such as website maintenance, target outreach, and reduced sales support. Then, modify your B2B marketing strategy and goals accordingly to match your reduced budget and resources.

Transform 83

Transform B2C Marketing Marketers 83

Marketing Insider Group

JULY 14, 2021

Lead Magnet Examples for B2B Marketers. Now that we know the traits of an irresistible lead magnet, let’s talk about some of the most popular types of lead magnets for B2B marketers specifically. Unlike in the B2C world, B2B lead magnets are not about instant gratification. Marketing Insider Group can help!

Whitepaper 143

Whitepaper Marketing Plan Education Thought Leadership 143