Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 101

Transform CRM Email Marketing Retail 101

Martech

DECEMBER 8, 2022

Dig deeper: 16 marketing automation platforms your organization should consider. To keep these customers engaged, amid all these unanticipated changes, marketers had to make some more fundamental changes in their stacks. Or they began to do more online research across a number of sources to inform purchase decisions.

Marketing Automation Platform 94

Marketing Automation Platform Fashion Marketing Marketers 94

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.

Transform 134

Transform Email Marketing Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Use recency-frequency-monetary (RFM) value Get ready to dive into your data.

Shoppers 98

Shoppers Promotion Marketing Automation Platform B2C 98

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? billion by 2023.

CRM 66

CRM Customer Acquisition User-Generated Marketing 66

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform 129

Marketing Automation Platform Key Performance Indicator B2C Marketing 129

Martech

MAY 9, 2023

Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 115

Outbound Marketing Telemarketing B2C Direct Mail 115

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Click here to download!

Marketing Automation Platform 126

Marketing Automation Platform CRM Direct Mail Price 126

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 92

Email Marketing CRM Real Estate Shipping 92

Martech

FEBRUARY 14, 2023

The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need.

Retail 112

Retail Marketing Automation Platform B2C Management 112

Use Insider

FEBRUARY 17, 2023

Commerce Cloud is a specialized eCommerce platform that helps B2B and B2C businesses create personalized buying experiences. Additionally, there are now two versions of Oracle Marketing — one for B2B and one for B2C companies — each of which includes a different mix of products. #7 Personalized email marketing.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing. Email marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Welcome Software

MARCH 11, 2022

An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing. If that has you stressed out just thinking about it, there’s an easy fix — Welcome.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

JANUARY 28, 2020

And again, I don’t care whether this is B2B, B2C. And then from our web app, it’s more of a traditional email marketing and very lightweight marketing automation platform. Initially when the email marketing community was like, “That’s not video email.

Real Estate 39

Real Estate Communications Fashion Management 39