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5 ways to get your B2B buyers to care in 2025

Martech

Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. Example Instead of downloading another whitepaper, why not host a live “office hours” session where prospects can ask industry experts real-time questions?

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Top 5 Growth Strategies for Agencies in 2025

Set Up

If you are not a specialized Agency, understanding what disciplines are important in your industry could help determine where you invest energy and resources. #2 Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

But one company sent me a physical mailing that said, you Edelman at this address can save 20% on your annual energy bills. They calculate how much energy those panels can generate based on my longitude and latitude, the east west orientation of my roof. (05:03): 05:03): They even had tree cover examples in there.

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The ABC’s of Email Marketing

Adobe Experience Cloud Blog

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Do they know this already?

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. And many of them do just that.”.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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Why we care about email marketing: A marketer’s guide

Martech

The difference between B2B and B2C in email marketing. The benefit to marketers is clear – while automation does the heavy lifting of day-to-day marketing, the marketing team can direct its energy toward strategy and achieving goals. B2B and B2C marketers say email is essential. 3 drivers of email marketing’s evolution.