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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

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10 Best B2C Marketing Strategies for 2023 and Beyond

Exposure Ninja

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. What Is Brand Positioning?

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The Personal Touch of Technology in 2024

Set Up

TLDR: Companies that value the essence of good marketing and compelling storytelling are inspirational to the contributors. Gomez-Murphy loves working with companies that realize the value of marketing, and Benari takes inspiration from industries like fashion that are notably more lively and visual when it comes to marketing.

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9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation.

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How to Use Pinterest for E-commerce

Neil Patel

billion home and fashion objects (1.5 Service-oriented businesses can take advantage of Pinterest’s large following and diverse market to showcase their business. DIY, crafting, fashion, and cooking are all hot topics on this popular site. These pins are great for fashion looks, home decor items, and DIY projects!

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Digital ad spending in the U.S.

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Suggest product pairings to boost your sales

Ariyh

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. In-store marketing encouraging customers to seek advice from salespeople (e.g. For example, fashion retailer Mango sends follow-up emails after a purchase with suggestions of other items to pair with the purchase.

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