B2C Gen Z Health Millennials 
Sprout Social
MAY 9, 2024
Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21
Martech
SEPTEMBER 24, 2022
Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.
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Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.
Content Marketing Institute
JANUARY 22, 2019
In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Click To Tweet.
Backlinko
MAY 14, 2024
The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. There you can check your Site Health score—this is like a grade for your website’s overall SEO health.
Sprout Social
NOVEMBER 21, 2019
Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Trying to assess the health of your brand or a competing brand? Who’s running ads related to your business?
Hootsuite
AUGUST 14, 2023
Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five infographic ideas for explaining the basics of mental health and how to cope with stress.
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