B2C Influencer Marketing Video Marketing 
Martech
MAY 21, 2025
Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie.
Martech
JANUARY 20, 2025
Highlight brand ambassadors: Share stories of loyal customers or influencers who love our brand. Influencer Marketing Platforms (AspireIQ, Upfluence): To connect with influencers who can share our brand story. Encourage them to share their experiences on their platforms. Tools needed.
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Martech
SEPTEMBER 26, 2022
With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. Referral, affiliate or influencer marketing.
Marketing Insider Group
MAY 17, 2023
The top digital marketing examples with a high return on investment include content marketing, SEO, email marketing, and organic social media activity. Paid ads, affiliate, and influencer marketing can work well if you do them correctly. Paid ads can work well in B2C by targeting customers seasonally.
Search Engine Land
FEBRUARY 26, 2024
Influencer marketing. Video marketing tactics and strategy. Key digital marketing priorities for SMBs in 2024 The first finding should not surprise those actively engaged in digital marketing across various industries, verticals, niches and three-letter acronyms like “B2C” and “B2B”.
Neil Patel
AUGUST 5, 2021
Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. Leverage Influencer Marketing to Reach a Wider Audience. Try Video Marketing.
Hubspot Marketing
NOVEMBER 30, 2022
Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing. Video marketing vs. commercial advertising.
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