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Experian rolls out retail media network solution

Martech

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Why we care. RMNs saw 16.3% growth in the U.S. Proving RMN value.

Retail 114
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Where to find marketing ideas to boost your performance

Martech

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. Broad horizons When looking for inspiration or conducting “secret shopper” research, consider more organizations than your employer’s obvious competitors.

Shoppers 129
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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Finding shoppers before and during the Big Game There’s a chance that fans who follow sports on multiple screens are shopping on one of them. To connect with shoppers, Michelob ULTRA partnered with Instacart for a first-of-its-kind co-marketing initiative around the Super Bowl. It’s what you do after the game that matters.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

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How Homethreads is leveraging data to create a new customer experience

Martech

A: The two founders were frustrated online shoppers and they set out to build a better solution. One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. Q: How did it come to have its own data tech?

Customer 114
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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. In e-commerce, website search is crucial to the buying experience for online shoppers. Fully 94% of U.S.

Shoppers 102
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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. It symbolises that perfect harmony between advertising activity and that elusive sale.