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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 133
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

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4 Ways a Blog Can Help Your Business Grow Right Now

Marketing Insider Group

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Traffic Generation Café has found that businesses see a proportional increase in blog traffic from the number of blog posts they publish. More web traffic.

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Customer success gets passionate

Martech

Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. Building long-term relationships with customers and helping them with their challenges over months or even years is perhaps something which doesn’t generate immediate and obvious ROI.

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6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. But if you are talking directly to consumers, it is really important to connect with them on an emotional level and to promote a positive emotional response such as happiness, excitement, or inspiration.

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Show off that you’re a small company

Ariyh

Use them to improve your user experience, and get better results. smartphone, complex IT systems, healthtech, AI content generator), emphasize and tell people that your company is big. Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? Watch now Want to sponsor Ariyh?

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How to Rank Your Law Firm at the Top of Google

Exposure Ninja

These topics and phrases will be things like your location and specialities, for example: Law firm Ohio Divorce Solicitor Manchester Family law Michigan Conveyancing solicitor Cardiff Lawyer Houston Real estate attorney. If Google shows a law firm based in Australia to someone in New York, the user won’t have a good experience.

Law 52