Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Timing matters.

Transform

Set Up

FEBRUARY 25, 2025

Sometimes opportunities are out of your control, but what you can control is how you position and promote your philosophies and thought leadership to the public. Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry.

Inbound Marketing

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers.

Real Estate

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Is it a newsletter , promotional, transactional, operational, onboarding, or nurture email? First, ask yourself: who do you want to reach? What do they care about?

Copywriting

SocialPilot

JUNE 26, 2025

You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Promote lead magnets or events by targeting roles, industries, and company sizes with precision.

Gen Z

Animalz blog

JUNE 24, 2025

This multiplies reach, since collaborators are more likely to share and promote content they helped create. MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. Emojis that we also use partners.

B2C

Lusha

DECEMBER 9, 2024

Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. ebooks, white papers, templates) in exchange for email sign-ups. Social Media : Promote lead magnets or exclusive content on your social channels. This encourages repeat business and loyalty.

Email Marketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities.

Whitepaper

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Whitepaper

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. You might see this and think that it’s skewed toward B2C brands. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. You go through the steps of research, ideation, content creation and promotion. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. What is B2B SEO?

SEO

Sprout Social

APRIL 8, 2021

This topic on crafting the perfect daily schedule is a great example of covering both B2C and B2B. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. And an e-book covers a single topic divided up into chapters.

Whitepaper

Rock Content

SEPTEMBER 16, 2020

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers.

Marketing Strategy

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. to drive conversion-focused content like webinars or white papers.

Whitepaper

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. That includes white papers, case studies, ebooks, infographics, etc. B2B vs. B2C Content Marketing. Another thing you should do is to choose your main content formats and the channels you’ll use to promote this content.

Content Marketing

Adobe Experience Cloud Blog

JULY 19, 2013

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. Whitepapers, stats & reports, infographics. How to help this person get a promotion? Promote your company as a value provider to the industry.

Whitepaper

Marketing Insider Group

APRIL 7, 2020

Start with your customers’ pain points and interests: Too many companies we talk to think that their blog posts need to be self-promotional. Our research shows that both B2C and B2B companies show a marked increase in web traffic when they post at least 11 times every month. Promote Your Blog Posts on Social Media.

Content Marketing

Marketing Insider Group

MARCH 29, 2021

Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Be a helper, not a salesperson.

New Markets

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Defined as any content created by users of an online platform, UGC is popular in B2C markets.

Marketing Plan

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C

OnPassive Marketing

MAY 12, 2022

This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Whitepapers. Whitepapers are excellent content for lead generation because they offer in-depth information on a particular topic. Content marketing creates opportunities for partnerships. Infographics.

Content Marketing

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

Digital Marketing

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. You can also promote your blog content across other channels. Whitepaper. Image Source. Download for Free.

Whitepaper

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, Get calls from sales reps. Receive email after email. Oh, you’re doing a Super Bowl ad?

Transform

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. You can focus on less expensive tactics, like blogging and free social media promotion.

Content Marketing

Martech

MAY 15, 2023

“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? The recap to a featured blog post reads, “OK, so your email landing in the Gmail Promotions tab. Your copy could ask a question, and your CTA could answer it.

Whitepaper

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. — to targeted accounts.

Whitepaper

Marketing Insider Group

OCTOBER 28, 2019

Both businesses and B2C (business-to-consumer) customers alike want to buy from someone they can trust—someone who’s an expert in his or her field. That’s why content marketing is a must-have for both B2C and B2B businesses. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself.

Content Marketing

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. This could be anything from name and email address to occupation and employer details.

Whitepaper

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. You need to decide where and how frequently you will be publishing your relevant content and how you will promote it. In Closing.

Marketing Plan

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. 60% of B2C marketers are committed to content marketing. Content Marketing Institute ). Optinmonster).

Digital Marketing

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper. Kevin made a very good point about how the principles of marketing are broadening from product, place, price, and promotion to experience, everywhere, exchange, and evangelism.

B2C

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. You can also use this as an opportunity to reach a new audience if you ask your customer to cross-promote or republish on their own channels with an attribution link to your blog.

Customer

Marketing Insider Group

MARCH 2, 2020

White papers and case studies. Having a popular blog can quickly promote you to a position of industry authority, a desirable spot to be in. Promote your content well with connections and industry influencers. Consider paid promotion to boost your ranking. Sometimes organic promotion doesn’t cut it at first.

Whitepaper