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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 100
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. I’m here to tell you you’re missing something.

SEO 95
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Using SEO-based research and keywords to optimize content for high ranking on SERPs. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Optimization.

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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

But B2C brands can also find success on LinkedIn. For B2C companies, LinkedIn might serve primarily as a recruiting platform. LinkedIn is adding SEO titles, descriptions, and tags for LinkedIn articles. Make the value proposition for your content clear in this prime real estate. General LinkedIn marketing tips.

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Generate five creative ideas for a podcast series focusing on real estate development in Toronto. Write five tips for using an SEO plugin correctly to maximize website visibility and rankings. Write five tips for creating an intuitive and attractive homepage that will help draw visitors to a real estate company’s website.

Product 92
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Paid Search is Taking Up More Real Estate.

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Transcript of How Giving Back Can Create Business Success

Duct Tape Marketing

She’s a UK based property marketing coach to independent estate agents, we would call them in the US real estate agents. Business two is coaching for real estate agents. Sam Ashdown: So that is kind of my trilogy of three real estate companies in various different ways. Two B2Bs and one B2C.