Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift.

Gen Z 115

Gen Z Shoppers Retail Price 115

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. One of the common reasons shoppers abandon their carts is simply human nature: they get distracted and leave the site. Tips for B2B.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Neil Patel

JULY 8, 2021

Which products are attracting the most interest from shoppers? Use BrickSeek to Help You Set Your Prices. Then it’s vital you get your pricing right. Set your prices too low and you won’t earn enough margin, which eats into your profits. Looking for the best prices on products to sell is a time-consuming endeavor.

Retail 144

Retail Transform Price Manufacturing 144

Ariyh

APRIL 24, 2023

🎓 Findings People using shopping carts with parallel ring handles put more products, and more variety, in their carts compared to shoppers using traditional carts. . As part of three experiments comparing ring handle and traditional shopping carts, researchers: Observed 2,359 shoppers at a European supermarket. The best part?

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. July is officially back-to-school season for shoppers, and marketers who promoted these items saw a lift.

Shoppers 121

Shoppers Retail Price Promotion 121

Martech

DECEMBER 16, 2021

Shoppers and retailers were also in alignment when it came to identifying negative experiences for customers. These include not only price increases and bad previous experiences, but also: Bad media coverage; Negative reports from friends; Lack of sustainable initiatives; and Negative reviews on social media. Why we care.

Retail 111

Retail Customer Shoppers Price 111

Ariyh

OCTOBER 2, 2023

🏢 Companies using this Electronics retailers often include ‘sampler’ versions of their products on tables in front of their display cases so that shoppers can hold and interact with their products. In supermarkets, shelves with easy physical reach (e.g.

Product 84

Product eCommerce Retail Shoppers 84

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. As part of a series of 5 experiments comparing mobile vs desktop shoppers, mobile visitors: Liked personalized options (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Martech

JULY 13, 2023

Online shoppers set a new Prime Day record this year. Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Inflation is also a likely reason why the average selling price for Prime Day was up 8% YoY. Consumers spent $12.7 billion on July 11 and 12, up 6.1% billion, up 6.4%

eCommerce 87

eCommerce Retail Shoppers Price 87

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. Its giant 23 oz.

Branding 97

Branding Customer Food Price 97

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2C 91

B2C SEO User-Generated Shoppers 91

Martech

DECEMBER 27, 2022

Consumers will be more price-conscious and commerce will respond. “A A looming economic [downturn] has made consumers price-conscious, leading to frugal behavior and secondhand shopping — tripling the resale market since 2020,” said Jones. While corporate social responsibility continues to be important to U.S.

Transform 96

Transform Retail Shoppers Price 96

Martech

JANUARY 23, 2024

ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs. They see the price that we offer, as well as the customer response and the ability to interact with customer service if there’s a question about an order,” said Hagen.

eCommerce 102

eCommerce Price Shoppers Customer 102

Martech

FEBRUARY 28, 2024

Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.), This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests.

Retail 106

Retail Transform PR Shoppers 106

Martech

AUGUST 7, 2023

Consider shopper personalities Knowing what motivates your customers to buy is another key element of a good reactivation program. It helps to know whether your customers, especially your high-value shoppers, are more likely to fall into one category or another because you can use that knowledge all through your email programs.

Shoppers 90

Shoppers Promotion Marketing Automation Platform B2C 90

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free Netflix option is less than half the price of its $20 “Premium” plan. They should look at Gen Z as co-creators.

Gen Z 114

Gen Z Advertising Advertisers Transform 114

Neil Patel

OCTOBER 13, 2021

Increase the price: Start with your lowest price for an offer, and slowly increase it each day. Getting something for nothing is a powerful emotional trigger known as the “ zero price effect ” and it’s extremely hard to resist. Online shoppers are 1.8x Selling to B2B is a little different from B2C.

Transform 135

Transform Price Shoppers User-Generated 135

Rock Content

APRIL 15, 2023

Shoppers see what a certain piece of clothing or other product will look like on them without having to go into a physical store. While many examples of its use involve B2C companies, AR and VR are valuable for B2B marketing as well. On the customer’s side, AR or VR devices can come at a hefty price that many are not willing to pay.

Shoppers 79

Shoppers Retail Marketing Marketers 79

Martech

SEPTEMBER 11, 2023

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” A: The two founders were frustrated online shoppers and they set out to build a better solution. Interview edited for length and clarity.)

Customer 105

Customer Retail Real Estate Transform 105

CXL

OCTOBER 16, 2022

It used demographic and website data to target shoppers who were likely to spend more and be satisfied with their orders. Be sure to also account for product prices and customer lifespans when assessing your data. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Neil Patel

AUGUST 25, 2020

Be sure to include: Their specialty areas What makes them stand out to you Why they seem like a good fit Pricing if it’s available online Any negatives about their business. We care about giving shoppers the content and information they need to make informed decisions, all while helping you conquer your PPC goals.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Customers.ai

JANUARY 26, 2024

By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could. isn’t “cheap” software by any means, it’s a solid option for SMBs that want the capabilities of a Terminus or Demandbase at a cheaper price point.

CRM 111

CRM User-Generated Analytics Marketing 111

Duct Tape Marketing

MAY 6, 2013

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. Advantages of digital marketplaces.

Shoppers 60

Shoppers Price Manufacturing B2C 60

Contently B2C

NOVEMBER 23, 2016

” Follow up with price alerts and holiday deals for those subscribers reading about that Hawaiian vacation. Convert window shoppers into buyers by sending out emails on a Friday (the day of highest engagement) so that people will purchase on Saturday (the day of highest conversion.)

Shoppers 52

Shoppers Retail Price Promotion 52

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. A blog post on The Strip promoting Guerlain’s products.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Rock Content

APRIL 27, 2020

Although its use has been initiated in B2B companies, the practice is already prevalent in B2C firms of all sizes. Keeping after-sales links enables the return of shoppers and, most importantly, turns them into loyal customers. What makes ActiveCampaign stand out, however, is pricing. And it’s growing even more.

CRM 62

CRM Customer Acquisition User-Generated Marketing 62

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Ariyh

MAY 15, 2023

Previous insight: Boost conversions with more white space (more insights here ) One-click buy buttons boost sales without increasing returns Channels : Ecommerce | Customer experience | Website | Customer journey | UX | UI For : B2C. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Retail 57

Retail eCommerce Shoppers Shipping 57

Martech

JANUARY 17, 2023

They also provide an opportunity for advertisers to nudge shoppers toward their products. More in-store inventory improves the experience for shoppers and increases the opportunities for on-site activations. Integrated screens around the store.

Retail 94

Retail Transform Shoppers eCommerce 94

Martech

FEBRUARY 9, 2023

With price leading the list of streaming concerns, platforms like YouTube or Twitch have an unmatchable competitive advantage — their basic offerings are free, and are more likely to retain engagement, despite the current financial climate. We want to explain to shoppers what is that we do, and how we can help them save.

Shoppers 81

Shoppers Advertising Advertisers PR 81

Use Insider

FEBRUARY 17, 2023

The price range they’re looking at. And, since Insider has already collected behavior data, these notifications will be personalized based on the categories, products, price ranges, and other attributes. For example, say you have a customer segment that showed an affinity for a certain product category and price range.

eCommerce 52

eCommerce Price B2C Customer Journey 52

AWeber

JANUARY 23, 2024

That’s why we've done the research for you and compiled our list of the nine best newsletter software platforms, highlighting their: User reviews Key features Free functionality Technical support Pricing And we’ve even provided practical tips for choosing your ideal newsletter software tool. Pricing Paid plans start at $12.50

Price 87

Price eCommerce User-Generated Affiliate Marketing 87

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. Send automated price alerts Drive conversions by sending timely price alerts whenever there’s a drop in the price of a product that interests your customers.

Branding 52

Branding Transform eBook Customer Acquisition 52

Hubspot Marketing

APRIL 25, 2022

Conversion copywriting ultimately falls under the broader topic of website conversion rate optimization (CRO) — or leveraging your website to effectively convert users across your homepage, blog, pricing page, and more. Negative calls-to-action work particularly well for B2C brands. Leverage 'why' and 'because'.

Copywriting 143

Copywriting SEO Shoppers B2C 143

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. Think with Google).

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. 30% of UK B2C companies are still not back to pre-pandemic CX levels. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Neil Patel

AUGUST 6, 2021

Running a hybrid B2B/B2C business? My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. This is important as research shows that over 73 percent of online shoppers use multiple channels when shopping.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142