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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Marketers often need to appeal to each stakeholder. In contrast, B2C sales cycles can take less than a day.

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TikTok launches AI video generation tool for marketers

Martech

The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT.

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Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities

Martech

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie.

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B2B marketing on TikTok: What you need to know

Martech

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

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