Jeff Bullas

DECEMBER 20, 2022

Is productivity the same, or is it different from efficiency? Are they simply two sides of the same coin? Is one more important than the other? Let’s explore what these two metrics mean for organizations and how they can be leveraged for success. Understanding productivity. Formula for calculating productivity. Output / Input = Productivity.

Product 261

Product Management Place Promotion 261

Fractional CMO

DECEMBER 29, 2021

(..)

Email Marketing 52

Email Marketing Marketing Marketers 52

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This is where Instagram marketing automation can make a difference and help save you time so you can focus on growing your business. What is Instagram automation? Those personnel costs can add up quickly.

Price 241

Price Analytics Marketing Marketers 241

Search Engine Land

MAY 3, 2024

For marketers with established marketplace sales, this represents a potentially big new piece of their Google Ads strategy. After connecting your Google Ads account to a supported marketplace , merchants can launch fully-automated Performance Max campaigns promoting their marketplace product catalog across Google’s advertising channels.

eCommerce 69

eCommerce Price Advertising Advertisers 69

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers.

CRM 96

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 96

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change. Get MarTech!

Outbound Marketing 114

Outbound Marketing Transform Customer Journey Marketing 114

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world.

Marketing Strategy 106

Marketing Strategy Manufacturing PR Marketing 106

Hubspot Marketing

FEBRUARY 16, 2024

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences. The healthcare industry benefits from automation and AI.

Health 97

Health Price User-Generated Communications 97

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 108

Marketing Marketers CRM Digital Marketing 108

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. Sounds like a marketer’s dream, right? Sounds like a marketer’s dream, right?

Transform 105

Transform Analytics User-Generated Management 105

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 107

Marketing Marketers CRM Digital Marketing 107

Hubspot Marketing

FEBRUARY 13, 2024

The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Done well with automation, finance businesses' marketing tasks can take half the time to complete.

Finance 89

Finance Transform CRM Price 89

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 122

Transform User-Generated Analytics Market Trends 122

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 124

Copywriting User-Generated CRM Marketing 124

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 110

Transform User-Generated Marketing Marketers 110

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Are you being honest?

Marketing Automation Platform 135

Marketing Automation Platform Marketing Marketers User-Generated 135

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Let’s focus on one important digital marketing element: a company’s website.

Digital Marketing 116

Digital Marketing New Technology Branding Customer 116

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Customer loyalty 115

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. Building safeguards through layers of automation.

Advertising 87

Advertising Advertisers User-Generated Search Marketers 87

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Email Marketing 115

Email Marketing eCommerce Marketing Marketers 115

Vertical Response

MAY 29, 2023

This is where email automation software comes in – to streamline email marketing, save time and resources, boost customer engagement, and increase revenue. In this article, we will explore the key benefits of email automation software and help you choose the right solution for your business needs.

Price 95

Price CRM Email Marketing Analytics 95

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 92

Marketing Strategy Product User-Generated Marketing 92

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. The email marketer’s guide to effective marketing automation by Ryan Phelan.

Copywriting 98

Copywriting Email Marketing eCommerce Customer Journey 98

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Traditional Marketing 115

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

Whitepaper 103

Whitepaper User-Generated Marketing Automation Platform Email Marketing 103

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. agencies, media, co-marketing). Many well-known cloud-based marketing tools can build lists based on certain criteria.

Management 103

Management User-Generated Analytics Personalized Marketing 103

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Transform 134

Transform Customer Customer Journey User-Generated 134

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 120

Management Communications Marketing Marketers 120

AWeber

JANUARY 9, 2024

Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. What is an email nurture marketing campaign? The best part?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Transform 133

Transform SEO User-Generated Whitepaper 133

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Many martech users may not benefit from using a given platform. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., They should accurately reflect existing marketing processes.

Marketing 96

Marketing Marketers Communications New Technology 96

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. From CRM systems to marketing automation platforms, lead enrichment is circular. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands.

Transform 113

Transform CRM User-Generated Management 113

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development.

Transform 98

Transform Entertainment User-Generated Education 98

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 106

Transform User-Generated Marketing Marketers 106