Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. TALENT ACQUISITION)?

PR

Orbit Media Studios

AUGUST 21, 2024

By Mackenzie Pelletier Design is about a lot more than making a site look pretty. Dark mode Another trend we’ve been noticing more often is the use of dark mode, or the option to switch to dark color palettes on websites. Not to mention that darker color palettes can often give a more minimalistic, aesthetically pleasing look.

Copywriting

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Backlinko

JULY 9, 2025

As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. We’re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.

User-Generated

Martech

JULY 29, 2024

SearchGPT responds to queries using its AI models plus information pulled from the web. It will include links to relevant sources, OpenAI explained in a blog post. OpenAI describes SearchGPT as “a temporaryprototype of new search features, using the strength of our AI models to give you fast answers with clear and relevant sources.”

User-Generated

Orbit Media Studios

MARCH 18, 2025

They can combine many prompts in a multi-step process If you want AI to complete a task that is more complex, youll need several prompts. Theyre sharable and great for collaborating How do you share your best AI methods with your team? The two main types of custom ChatGPTs AI is famous for writing. AI is more than a writer.

Customer

Backlinko

JULY 26, 2024

It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Price

Sprout Social

DECEMBER 12, 2024

Some of these brands might look familiar, as theyre staples on the Insights blog. As the first public plant-based meat company, theyre no stranger to drawing attention. At first glance its easy to assume Beyond Meats Threads method is just fun for the sake of fun. But others are local gems and niche treasures.

Gen Z

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. AI-Optimised Content Will Be Non-negotiable In 2025, creating content solely for traditional search engines like Google and Bing isn’t enough. You’re not alone.

Market Trends

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. AI Mode lets users ask longer, more detailed questions than traditional search. Quick Recap on Google’s AI Mode Google launched AI Mode in the U.S.

User-Generated

Exposure Ninja

JULY 24, 2025

As platforms like ChatGPT , Claude, Perplexity , Gemini and Google’s AI Overviews and AI Mode change the way people search, the brands getting mentioned in AI responses are the ones winning visibility, clicks and trust. At its heart is one crucial metric: AI Share of Voice.

Health

Martech

MAY 1, 2025

It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Some marketers suggest a more casual, “authentic” look, which can work. Dig deeper: Google launches AI tool forYouTubead optimization 6. Think of it like writing a blog post. Builds trust.

Gen Z

Exposure Ninja

JULY 18, 2025

But AI Search is changing things. With the rise of ChatGPT , Perplexity , Gemini , and Google’s AI Overviews and AI Mode , brand mentions , even unlinked ones, are now one of the strongest signals of visibility. These AI systems aren’t just looking for keyword relevance or backlinks.

Branding

Exposure Ninja

JUNE 27, 2025

Do you want to be overlooked by AI-powered search? Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. Struggling to know how to use AI with your marketing?

User-Generated

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… AI Search is changing how people find information online. If your blog ranked at the top of Google , you could capture that traffic. If they’re on Google, they’re likely skimming the AI Overview or using AI Mode , not scrolling for links.

User-Generated

Backlinko

AUGUST 5, 2025

Try this AI prompt to gather some terms you can then type into Google: “What high-intent keywords do people use when searching for [your product/service] online?” Now go to Google and look for “best of” listicles from publishers and bloggers. Finally, AI tools like ChatGPT can help uncover competitors that traffic tools might miss.

Food

Lusha

JANUARY 5, 2025

In this blog, well dive into some exciting new features designed to supercharge your sales efforts in 2025. Whether you want to refine your targeting with AI-driven personalized recommendations or identify contacts with strong buying signals using Intent Mode, weve got you covered. Ready to carry out those big goals?

Product

Orbit Media Studios

JULY 16, 2025

I’ll explain why, but first we need to understand what’s happening. It’s because of all of those things in search results that aren’t blue links, are keeping visitors on Google and away from websites: “People also ask” boxes, video carousels, AI overviews and now, AI Mode. That chart is a marketing nightmare.

Marketers

Duct Tape Marketing

APRIL 24, 2025

How to Think Strategically About AI Tools written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dan Sanchez In this episode of the Duct Tape Marketing Podcast, I interviewed Dan Sanchez, an AI marketer, consultant, and the creator behind AI-Driven Marketer. Use AI as a thinking partner.

Transform

Exposure Ninja

JULY 18, 2025

Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. These AI systems don’t just list pages — they summarise content , cite sources , and deliver conversational answers directly within the AI platform.

User-Generated

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. this list gives you agencies worth considering if you want to outrank your competitors in AI Search.

Thought Leadership

SocialPilot

JUNE 27, 2025

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. It’s audience-first – Built on segmentation, not assumptions. Look at common friction points: Are they overwhelmed by options? As of February 2025, 5.24 No burnout.

Thought Leadership

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Getting there takes a dedicated AI Search Optimisation strategy , and the first step in this strategy is an AI audit. Struggling to know how to use AI with your marketing? What’s right?

User-Generated

SocialPilot

FEBRUARY 2, 2025

In this blog, well explain why responding to online reviews is a vital part of building your reputation. We look forward to welcoming you back soon for another great experience. Rest assured, were looking into [area of improvement] to make sure we can provide an even better experience for you in the future. Until next time.

Energy

Exposure Ninja

MAY 7, 2025

AI Overviews AI Overviews are Google’s latest addition to its SERP feature stack. These AI-generated summaries appear at the top of the results page and pull information from multiple sources to answer user queries in a single, cohesive response. This represents an even greater shift toward zero-click search.

User-Generated

Exposure Ninja

JUNE 26, 2025

Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services. While AI Overviews may reduce click-through rates by an average of 15% , they also offer prime real estate at position zero — the very first thing users see.

Finance

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. ” As zero-click queries and AI-generated answers reshape search behavior, he offers both high-level strategic thinking and tactical advice throughout the interview. .

User-Generated

Duct Tape Marketing

AUGUST 7, 2025

Authentic, “human” content and behind-the-scenes glimpses outperform stock images and generic AI content, especially on social media. 08:29 – Authenticity as a Differentiator in the Age of AI Why human, imperfect content outperforms polished, automated posts. 12:28 – What’s the ROI of Fun? What was the occurrence?

Branding

Buffer Marketing

APRIL 22, 2025

Can you succeed in your social media marketing strategy with a text-first approach? I also share examples of my favorite creators and brands who are acing video marketing, so you have creators to look to for inspiration! Next, look at where your target audience spends most of their time. How do you edit video content like a pro?

Video Marketing

Martech

JULY 16, 2025

At SMX Advanced , I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. FLUQs live in the gap between what’s known and what’s required, often right where AI hallucinates or buyers hesitate. That’s the zone we’re scanning now.

Transform

SocialPilot

JULY 4, 2025

In this blog, we’ll break it all down – simply, clearly, and with tips you can act on right away. Unlike platforms like Instagram, where you can flip between creator and business modes based on your goals, LinkedIn keeps things a little more structured: Individuals / Solo-influencers have LinkedIn Profiles and use Profile Analytics.

Analytics

SocialPilot

JUNE 24, 2025

Whether you are a business owner trying to understand what customers really think, a marketer looking for keyword trends, or just someone doing a bit of research, digging through reviews can feel like searching for a needle in a haystack. With Birdeye’s AI lending a hand, collecting and responding to reviews feels effortless.

Non-Profit

Neil Patel

JUNE 19, 2025

AI Overviews Are Here to Stay and Expanding Google’s AI Overviews are one of its biggest new products, reaching over 1.5 billion users every month and bringing generative AI to a huge audience (Google’s). While each LLM is important to monitor, AI Mode is likely to be the largest and most important.

User-Generated

SocialPilot

JULY 7, 2025

That’s precisely why we put this blog together. Early engagement could now directly affect how good your video looks. This will finally enhance your control on how your feed looks. It could let creators make AI versions of themselves to create videos, even when they’re not filming.

Thought Leadership

Duct Tape Marketing

JUNE 12, 2025

The Future of Local SEO in the Age of AI with David Hunter written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast , John Jantsch interviews David Hunter , CEO of Local Falcon and Epic Web Studios , to explore the rapidly evolving landscape of local SEO.

SEO

Neil Patel

JULY 29, 2025

Have you ever noticed a blog post that used to drive tons of traffic to your site suddenly isn’t performing like it used to? Maybe it ranked on the first page of Google for a few months and brought in steady leads, and then…poof! It’s frustrating, especially when you put so much work into creating it in the first place.

Real Estate

Exposure Ninja

JULY 18, 2025

AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. If Google rolls out its new AI Mode as the default experience, that shift could happen sooner. Isn’t AI Search Optimisation Just SEO?

SEO