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Could this be the golden age of freelance (and other timely observations)

Businesses Grow

Too short for a blog post, too big to ignore. They also reported that the most effective type of content for driving results seems to be blog posts (!). You might recall they were paying influencers and artists to write essays through their subscription service. They pointed to these freelance advantages: Flexible resources.

Education 129
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Understanding Twitter verification in 2020

Sprout Social

Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. The significance of Twitter verification. Government and politics.

Health 138
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How companies use video content on social media

Rock Content

We will start this conversation by stating some facts that will only confirm what we see daily: videos are an excellent way to communicate with your audience, provide a good social media experience, and, ultimately, generate engagement. In 2020, this trend keeps developing at full speed. What are the best videos for each platform?

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This day in search marketing history: February 28

Search Engine Land

DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. New Google Lighthouse extension for Firefox goes live 2020: Firefox had not yet reviewed the extension, so it got automatically categorized as “not a Recommended Extension.” Of course not.

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This day in search marketing history: January 29

Search Engine Land

Google has stopped deduplicating right-sidebar featured snippets 2020: URLs shown in featured snippets that appeared in the right rail of Google desktop results would continue to be included in the main organic listings. As a result of the penalty, Buzzea officially called it quits. Did Google Just Penalize Another Link Network?

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Sustainable Marketing: Key Principles & How to Leverage It [+Examples]

Hubspot Marketing

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. Learn more about consumers in our 2022 State of Consumer Report. This is likely why consumers have noticed a big push for sustainable marketing from brands. Have a larger purpose.

Gen Z 139
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This day in search marketing history: February 14

Search Engine Land

Read all about it in Google Webmaster Central Leaves Beta; Its Blog Gains Comments. Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox 2018: The new spec was available through the Gmail Developer Preview, with support in Gmail slated for later that year.