Buffer Marketing

DECEMBER 16, 2024

They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. Rebrandly 4.

Price

Hubspot Marketing

JULY 12, 2024

Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. Taking time to understand the target audience will help you: Choose the most effective channels for community building. It’s a reciprocal thing. Determine the most appropriate style and tone of communication. Determine your success metrics.

Management

SocialPilot

JULY 12, 2024

By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Analytics

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Okay, ready?

SEO

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. Here’s what we’ll cover in this guide: What is GEO? How GEO works.

User-Generated

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

SmartBrief - Marketing

MARCH 19, 2025

Getting people involved with your brand also is essential. This means thinking about adding things like polls, contests or giveaways across all your social channels. Think about starting a blog, making how-to videos or potentially hosting online workshops. Doing so is more than just gathering basic viewership information.

Thought Leadership

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine.

Customer Acquisition

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.

Price

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. It makes sense why content marketing teams are optimizing their content. Some content needs to be updated at least once a year, like a blog post on Top small business apps in 2024.

SEO

SocialPilot

JULY 20, 2025

Juggling multiple YouTube channels without any system in place often leads to inconsistent uploads, last-minute scrambles, and creative burnout. If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar.

Transform

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. To build that trust, you have to start with the basics. If a visitor lands on your site after viewing a specific ad or blog post, tailor the email capture form to match their interests. Surprising? Join Customers.ai Join Customers.ai

Customer

Hubspot Marketing

JULY 10, 2025

HubSpot serves as an ideal platform for consulting firms because it's built to support long-term, relationship-driven consulting workflows that are essential to professional services success.

CRM

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketing

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. More traction in social and email channels. So this is channel-specific marketing.

SEO

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics

Martech

MARCH 11, 2025

Especially in B2B marketing, where buyers do a lot of research and planning maybe even some decision-making without reaching out to the vendor, it’s not enough to remind prospects what they already saw. The lack of social or blog testing before writing the full white paper was a missed opportunity to refine the idea and build rapport.

Whitepaper

SocialPilot

JANUARY 8, 2025

This blog takes a closer look at Zoho Socials pricing structure, breaks down its value, and compares it with an alternative that might align better with your requirements. Zoho Social pricing plans provide options from basic plans to full-scale agency solutions. Heres a glance. Each brand includes only one profile from each platform.

Price

Customers.ai

DECEMBER 24, 2024

Thats why marketers invented retargeting to swoop in to save the day. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. Including the fact you can deliver hyper-personalized, cross-channel ads that speak directly to where a potential customer is in their buying journey.

eCommerce

SocialPilot

JANUARY 6, 2025

In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. We will cover these tools in more depth later on in this blog.

CRM

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. How to Calculate a Basic Lead Score Lead Scoring Best Practices Improve Your Sales With Lead Scoring What is lead scoring? That's where lead scoring comes in. Table of Contents What is lead scoring?

Logistics

Vertical Response

OCTOBER 27, 2024

An email newsletter is a powerful marketing tool that keeps your audience updated and engaged. In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. They are a low-cost marketing tool that can yield a high return on investment.

Key Performance Indicator

Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Lynton Web

DECEMBER 29, 2024

Marketing teams are able to generate more qualified leads because they can see which channels drive real results. Building the Customer Journey Foundation Before diving into the how and why, there are some basics to cover first. Everyone from marketing to sales and service understands their roles and contributes insights.

Customer Journey

Hubspot Marketing

JUNE 10, 2025

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. The study results tell me that inclusive marketing resonates with consumers. Despite this, inclusive marketing isn't a commonplace practice.

Fashion

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Rating: (4.8/5)

Price

Backlinko

JANUARY 31, 2025

But if you want to successfully sell SEO services, youll need a few essentials. You grew inbound leads by 40% with conversion-focused content marketing. Aim for a VP of marketing or founder for the most significant impact. It can manage all your sales data and give you access to a full range of marketing tools.

SEO

Welcome Software

JANUARY 10, 2025

We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. Tools like a visual editor empower marketing to execute changes directly on the website and respond quicker to the content needs of your customers.

Management

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?

Manufacturing

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

Transform

Vertical Response

JULY 21, 2025

Creating high-quality, user-centric content and optimizing for mobile devices are essential for enhancing user experience and search rankings. At its core, digital marketing leverages platforms such as search engines, social media sites, email, and other websites to promote products, services, and brand messages.

SEO

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Hootsuite

DECEMBER 3, 2024

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. On the surface level, it’s useful for understanding the basic demographics of the people who are most interested in your brand. Your target market is a more specific set of people.

Analytics