SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. The Meta AI search function is now on Instagram , indicating that social search continues to evolve. Remember when Google was the go-to for all your searches? Those days are slipping away. Lets dive in.

SEO

Hubspot Marketing

JUNE 30, 2025

I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Stay open to non-linear paths.

Management

Backlinko

DECEMBER 29, 2024

In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. And they have notably more reviews than the competition. The best part?

SEO

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. They struggled to get started, so we built educational content and onboarding flows designed to guide them. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Something was off.

Customer Acquisition

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Interest piqued?

SEO

Litmus

OCTOBER 16, 2024

Here’s how businesses benefit from segmentation: For your core team Segmentation sharpens your team’s focus by enabling personalized campaigns, leading to increased engagement and higher conversion rates. Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys.

Health

Hubspot Marketing

JULY 22, 2024

My profile details how I started, why I create content, and my journey to finally starting the blog. Your company profile would show your company's beginnings and why you continue to serve customers. Can Justify a Higher Price Point. This creates a sense that you're paying more for higher-quality items.

Fashion

Animalz blog

JUNE 12, 2025

Our content has helped companies 5x their organic traffic , generate millions in pipeline , and taken companies from zero organic traffic to industry leadership. Publication What it is: Library and publication are two strategic approaches to blog structure. Animalz just turned 10. Publication content tends to be resource-intensive.

SEO

Martech

SEPTEMBER 18, 2024

A search for “best running shoes for flat feet” or “nearest coffee shop” signals a readiness to learn, visit, purchase or act. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos. They’re brief, constant and decisive.

Customer

Backlinko

JANUARY 23, 2025

In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded.

SEO

verse.ai

JUNE 3, 2025

In this blog, well discuss how to improve lead scoring efforts, including a quick overview of lead scoring, why scoring alone wont close more deals, and lead scoring best practices to bridge the gap between sales and marketing. ( Lead source : higher-intent or high-converting lead sources will score higher. What is lead scoring?

B2C

SocialPilot

JUNE 18, 2025

If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone. I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. Here are the top benefits with real-life examples of how businesses use social media to succeed.

Real Estate

Vertical Response

OCTOBER 27, 2024

Whether you’re sharing industry news, tips, or updates about your business, an effective email newsletter can build strong relationships with your subscribers. In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel.

Key Performance Indicator

Lusha

JULY 21, 2024

By focusing your sales and marketing efforts on MQLs, you can: Boost Conversion Rates: MQLs are more likely to convert into customers, leading to a higher return on your marketing investment (ROI). In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL).

Whitepaper

SocialPilot

JULY 20, 2025

Higher engagement drives increased viewership, extended watch duration, and better performance in YouTube’s ranking system. The continuous pressure suffocates your creativity, leading to a profound loss of creative inspiration and a significant increase in stress. ” question becomes a constant drain.

Transform

Unbounce

JANUARY 6, 2025

More blog posts by Josh Gallant What is a landing page funnel? Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Lets do it.

User-Generated

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Setting Goals and Strategies for Lead Generation Effective lead generation in the healthcare industry requires clearly understanding your goals and strategies. Stand out from competitors.

Health

Vertical Response

APRIL 19, 2025

Looking to learn how to build an engaged email list from scratch? High-traffic pages, such as your homepage or popular blog posts, are prime real estate for your signup forms, ensuring they get maximum visibility. Follow these steps to create a quality email list that actively engages with your content.

Email Marketing

Vertical Response

NOVEMBER 20, 2024

Learn how to get the best ROI from your emails and keep your audience engaged. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty.

Email Marketing

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Youre walking away from opportunities to connect with your audience and position yourself as a leader in your industry. Look at Gymshark.

eCommerce

Lusha

DECEMBER 9, 2024

It goes beyond basic facts like industry and company size. This slows down business growth and limits income potential. But what if you could make your outbound efforts work better? By using a smart, data-driven approach, you can unlock the real power of outbound lead generation. What is Outbound Lead Generation?

Key Performance Indicator

Lusha

DECEMBER 9, 2024

Done well, inbound lead generation builds trust, makes you look like an expert, and turns your business into the place to go in your industry. Delight: The journey continues once a customer becomes a customer. Lead Quality You get higher-quality leads who are actually interested in what you offer. Yeah, nobody likes those.

CRM

Backlinko

MARCH 5, 2025

Plus, you can use Market Explorer to spot emerging industry trends before your competition. Or need more reliable data for SEO planning. Or youre simply looking for a more affordable solution. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. Four tools stand out as replacements.

SEO

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. And since this is the Buffer blog, you’ll forgive us for being a little biased, right? It's all about building a smart toolkit that punches above its weight.

Digital Marketing

Buffer Marketing

MAY 8, 2025

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels. Sounds simple, right?

Price

Hootsuite

DECEMBER 3, 2024

You can also see what kinds of topics they cover to get a sense of the overall conversation in your industry. Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business.

Analytics

SocialPilot

JULY 10, 2025

educational, product-focused, customer stories). Most social media managers and small business owners spend several hours a week just managing content —planning, creating, approving, and publishing. Without a proper system, teams waste hours each week juggling ideas, feedback, and last-minute changes. The result? Let’s dive in.

Copywriting

Welcome Software

JUNE 30, 2025

Industry adoption is broad as well, spanning Retail (18.1%) , Business Services (9.1%) , Hospitality & Travel (4.9%) , and extending into traditionally cautious sectors like Financial Services (9.2%) , Healthcare (2.9%) , Education (3.3%) , and Transportation & Logistics (2.2%). Adoption was cautious. Impact was inconsistent.

Transform

Animalz blog

MARCH 18, 2025

Their system “indexes your blog, sales calls, customer success calls” to understand your business, then uses AI to generate personalized content that feels authentic. ” (00:11:00) At Google, Parthi learned that SEO should focus on providing value rather than reverse-engineering algorithms.

SEO

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She grew a four-person blog team into nearly thirty people and now attracts more than 4.5 million monthly visitors.

Thought Leadership

Animalz blog

JUNE 10, 2025

She emphasizes clear ownership, using data to guide decisions even when it’s messy, and building a culture that encourages testing and learning. At Zoom, she ran content operations during the company’s hyper-growth years, bringing teams together and turning their blog and social channels into award-winning, data-backed programs.

Whitepaper

SocialPilot

JANUARY 30, 2025

The word campaign gets tossed around a lot in the industry. In this blog, were diving deep into creating a winning social media campaign. Youll learn actionable tips, insider insights, and strategies we use at SocialPilot to succeed. Instead, you create a successful social media campaign. And its worth the effort.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

The word campaign gets tossed around a lot in the industry. In this blog, were diving deep into creating a winning social media campaign. Youll learn actionable tips, insider insights, and strategies we use at SocialPilot to succeed. Instead, you create a successful social media campaign. And its worth the effort.

Social Media Marketing

Exposure Ninja

JUNE 26, 2025

Picture this: Your potential client searches for “ current mortgage rates UK ” and gets their answer instantly, without ever clicking through to your website. Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services.

Finance

Animalz blog

AUGUST 12, 2025

“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” Okta moved core editorial work from marketing to comms and launched a six‑person newsroom in April. The mandate: authoritative storytelling that earns attention and helps CISOs/CIOs act.

Thought Leadership

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Results aren’t instant. That much is obvious.

Branding