Spiralytics

MARCH 27, 2024

Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. But interestingly, content writing in the Philippines has boomed.

Education 52

Education Digital Marketing SEO Communications 52

Buffer Marketing

JANUARY 11, 2024

After all, it can spit out an entire blog post in mere moments.   But as I watched this emerging technology continue to evolve—and began to see the many ways founders in other industries were beginning to use it—I decided to instead take a “keep your friends close and your enemies closer” approach.

Copywriting 92

Copywriting Education Price Communications 92

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. Thankfully, digital tools had been developed to the point of enabling these many adaptations across sectors, industries, and businesses.

Transform 174

Transform Shipping Entertainment Communications 174

Sprout Social

FEBRUARY 12, 2024

Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It has to be strategic. Take Pipedrive, for example.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Including an SME in one of your blog posts also increases their exposure.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. But don’t worry. We’ll be exploring the options available to you and how you can set yourself apart from competitors. This article is full of examples from various service-based businesses, from law firms to healthcare providers.

Law 98

Law Price Finance Marketing 98

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of generating more conversions.

SEO 79

SEO User-Generated Transform Education 79

Rock Content

JANUARY 7, 2024

Evidence clearly shows that integrating video content into a successful marketing plan is one trend that is not only here to stay but is continuing to rise in importance. Evidence clearly shows that integrating video content into a successful marketing plan is one trend that is not only here to stay but is continuing to rise in importance.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Quick Takeaways. We Live in a Digital Marketplace.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. This choice paid off.

Transform 79

Transform PR Key Performance Indicator Thought Leadership 79

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

JANUARY 4, 2021

I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Marketers are community-minded people. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Neil Patel

APRIL 7, 2020

From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. It’s been roughly a month now since the Coronavirus started to flip our lives upside down.

Education 145

Education Marketing Marketers SEO 145

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Source: Pew Research. Source: G2. at the right time.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Hubspot Marketing

JULY 10, 2023

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Ad-Hoc Planned Continuous Learning Why? But you also can’t afford to get generative AI adoption wrong.

Customer 80

Customer Transform User-Generated Retail 80

Adobe Experience Cloud Blog

MAY 15, 2019

Considering specific parameters, like job title, industry, and location, and knowing the criteria for your ideal customer profile are vital to your success. And that means the chances of it resonating with your audience are far higher. Now, we’re going to cover one of those areas in detail: audience segmentation. Data is king.

Thought Leadership 134

Thought Leadership Education Management Customer 134

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Gen Z Millennials Promotion 111

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Buffer Marketing

JANUARY 11, 2024

After all, it can spit out an entire blog post in mere moments.   But as I watched this emerging technology continue to evolve—and began to see the many ways founders in other industries were beginning to use it—I decided to instead take a “keep your friends close and your enemies closer” approach.

Copywriting 40

Copywriting Education Price Communications 40

Buffer Marketing

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself.

Analytics 128

Analytics Promotion Transform SEO 128

CXL

JUNE 2, 2022

You’ll also learn how to approach ABM and lead generation to engage your ideal customer. ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. A higher ROI than any other type of marketing.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. It is a top tactic.

Customer Journey 104

Customer Journey Transform Content Marketing Thought Leadership 104

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. This choice paid off.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Search Engine Land

JULY 17, 2023

When your industry is over-saturated, chances for ranking higher on search engines become harder. When you publish about trending topics around your industry, chances are your posts can passively attract new backlinks. SEO tools give you keywords variations of your main keyword. What are the benefits of tangential SEO?

SEO 97

SEO Real Estate User-Generated eBook 97

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Author: Vyoma Kapur Class is now in session!

Education 91

Education Thought Leadership Non-Profit Transform 91

Neil Patel

JANUARY 2, 2023

As user search intent continues to move toward visual content, this could mean a higher SERP ranking for you. It’s survival of the best search features when it comes to Google and social media. We’ve been saying for a few years now that social networks are the new search engines. No huge surprise here: I say yes.

User-Generated 71

User-Generated Transform SEO Education 71

Unbounce

JANUARY 3, 2024

Why do different industries have different conversion rates? Why do you need to know the conversion rate benchmark for your industry? More blog posts by Paul Park What is a landing page conversion rate? The higher the conversion rate, the healthier (and more successful) your landing page is. By Paul Park.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 3, 2024

Why do different industries have different conversion rates? Why do you need to know the conversion rate benchmark for your industry? More blog posts by Paul Park What is a landing page conversion rate? The higher the conversion rate, the healthier (and more successful) your landing page is. By Paul Park.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Neil Patel

MARCH 12, 2021

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Building an app requires research, hard work, and a willingness to dive in and learn. The right choice for your app likely depends on your industry, target audience, and the type of app you create. Considering building an app?

Price 144

Price Retail Food Market Research 144

Hubspot Marketing

OCTOBER 24, 2022

Learn from industry leaders on how to take your team to the next level in 2023, plus take a look at data from 300+ marketing directors. He says, "As a fast-growing company with industry-leading NDR, adding in new revenue sustainably is our top priority. The Top 5 Goals of Marketing Leaders in 2023. Increasing revenue and sales.

Gen Z 87

Gen Z Millennials Transform User-Generated 87

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. For one thing, longer content tends to perform better than short content.

eBook 98

eBook SEO Branding Education 98

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Educational, High-Value Content. Through pre-video email gates, end-of video forms, and in-video CTAs, there are numerous ways to capture new contacts.

Thought Leadership 134

Thought Leadership Education Promotion Communications 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays. As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. And that makes for a smoother customer experience.

Customer 106

Customer Gen Z User-Generated Analytics 106

Adobe Experience Cloud Blog

DECEMBER 23, 2014

But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization. A typical customer chooses to have a day of marketing automation training as part of their on-boarding, which can be where education stops for many. Education strategy.

Marketing Automation Platform 129

Marketing Automation Platform Education Thought Leadership Marketing 129

Exposure Ninja

AUGUST 26, 2022

If you have 100 blog posts on your website and 10 of them are extremely “unhelpful” then the other 90 pages may have increased difficulty ranking. On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. On August 25th 2022 the rollout began.

Copywriting 115

Copywriting SEO User-Generated Education 115

Moz

DECEMBER 16, 2020

SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come. The survey was shared on the blog, through email blasts, and on our social media accounts. Methodology.

SEO 57

SEO Analytics Education Place 57