Hubspot Marketing

AUGUST 13, 2024

Let's be honest: SEO is going to be disrupted by AI. So let's jump in with some of my predictions for how AI-powered search will change SEO, and how you can prepare. How AI-Powered Search Will Revolutionize SEO – and How to Prepare 1. Plain and simple. AI platforms and search features have changed how we find information.

SEO

Hubspot Marketing

DECEMBER 10, 2024

SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.

SEO

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. That said, let's get into it.

eCommerce

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Table of Contents What is digital content?

Tentpole

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Consistent publishing builds audience trust and improves SEO. Image source 1.

Thought Leadership

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO

Hubspot Marketing

JANUARY 16, 2025

The resulting scorecard helps steer future content creation. Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Using a tailored content scoring process. Let's get scoring! Guess what?

Analytics

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier.

SEO

Search Engine Land

JULY 11, 2024

It’s more than just link bait; it’s future-proofing your SEO strategy. Identify your needs: Types of data gathering Data gathering for SEO can be done in several different ways, including surveys, in-depth interviews or focus groups. Is there a relevant theme or trending topic you ultimately want to focus the research on?

Whitepaper

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts. Email: Business email address Sign me up! Processing.

Key Performance Indicator

Hubspot Marketing

AUGUST 20, 2024

Truthfully, we don’t know what the future holds for AI, especially with the potential for government regulation looming. The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.

User-Generated

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Benefits beyond link building Podcast link building primarily boosts SEO through natural backlinks, but its benefits go much further. Guest selection and outreach Careful selection of guests is critical.

SEO

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

User-Generated

Businesses Grow

AUGUST 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. A Discord community focused on marketing’s future.

Retail

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. So I like to think of job descriptions as being a powerful tool for advertising your company.

Management

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget. The cool thing is you get a lot of control. Paid plans start at $15/month.

Price

Search Engine Land

AUGUST 30, 2024

Predictive analytics AI-powered tools can forecast future trends and consumer behavior, allowing marketers to make data-driven decisions and stay ahead of the competition. The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. Self-correction.

Transform

Hootsuite

NOVEMBER 21, 2024

In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. So go long; we’ll catch you at the end. What is short form content?

Social Media Marketing

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Sprout Social

JANUARY 29, 2025

Content ideation Generating fresh and relevant content ideas can be challenging, but AI simplifies the process by analyzing audience preferences, trends and keywords. Generative AI tools can draft blogs, social media captions, video scripts and even visuals, saving time and effort. This growing change isn’t lost on marketers.

Content Marketing

Marketing Insider Group

FEBRUARY 4, 2025

Understanding emerging trends ensures businesses stay competitive. Local SEO strategies remain pivotal for businesses targeting regional audiences. Image source Artificial Intelligence and SEO AI has revolutionized how search engines rank content. Artificial intelligence (AI) influences content creation and ranking systems.

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. The conversation is everywhere and the future is unclear. The AI overviews are just the latest in a long trend. For marketers, AI brings both excitement and anxiety. No channel is more directly impacted by AI than search. Really, there are several big topics here.

SEO

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? According to The Ehrenberg-Bass Institute’s 95 to 5 rule , 95% of your audience isn’t in a buying cycle right now, but they will be “in-market” in the future.

Email Marketing

Hubspot Marketing

DECEMBER 4, 2024

How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? Newsletter trends come and go, audiences shift, even business objectives change. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Let’s get started.

Education

Marketing Insider Group

MARCH 17, 2025

SEO without data is like throwing darts in the dark. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Conversion tracking connects SEO efforts to real results. Track Traffic Sources SEO success starts with understanding how people find a site.

Analytics

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. No surprise a lot of these trends are powered by AI. Thats just where we are right now.

Market Trends

Hubspot Marketing

JANUARY 24, 2025

The Importance of Keyword Mapping: SEO and Beyond How to Map Keywords: A Guide to Start Your Keyword Mapping Journey What is keyword mapping anyway? The Importance of Keyword Mapping: SEO and Beyond Of course, keyword mapping will help you maximize opportunities with search engines like Google.

SEO

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results.

SEO

Hubspot Marketing

DECEMBER 23, 2024

Previously, they sent generic product blocks, but now each email offers 32 unique product suggestions like items in abandoned carts, favorite brands, and trending products by location. Breeze Copilot automates all sorts of content, like blogs and case studies, and allows you to brainstorm ideas for titles and crisp subheadings.

Transform

Backlinko

JANUARY 6, 2025

You follow trends. Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Or products that are okay but never really get traction. Copy competitors. Trust your gut. Then invest thousands in inventory and marketing, hoping customers will buy. The solution? Stories stick.

eCommerce

SocialPilot

DECEMBER 29, 2024

In this blog post, we will take you deeper into the importance of business review management, explore effective strategies for monitoring and responding to reviews, and discuss how to leverage positive reviews to boost your business. Impact on SEO Customer reviews are not just feedback, they are also a powerful SEO tool.

Management

Buffer Marketing

AUGUST 26, 2024

Chop up long-form content into threads Written a great blog post or newsletter ? It seems bizarre now, given how much you can do with social media today. With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one. 

Social Media Marketing

Backlinko

JULY 15, 2025

One week, you write blog posts. They’re asking questions like “What is SEO software?” Random content creation is the top reason you won’t see ROI from your content marketing. The next week, you film some YouTube videos. Then, you stop publishing for three months. But forget what you’ve been taught in the past.

Customer

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions. But we’re (thankfully) past the phase of asking ChatGPT to write the entire blog post. You’re not alone.

Market Trends

Backlinko

FEBRUARY 7, 2025

On the other hand, market research studies: Consumer behavior Market conditions Demand patterns Growth trends It analyzes the current market to discover gaps you can fulfill. Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI.

Price