Backlinko

MAY 12, 2025

Googles smarter. Its considered a black hat SEO tactic, meaning it goes against Googles guidelines and puts your site at risk. Heres a keyword stuffing example straight from Google : No one talks like that. You might think that SEO keyword stuffing only happens in blog content or sales copy. But that game is over.

SEO

Backlinko

DECEMBER 27, 2024

Like this: As a Google app, Gemini is integrated with many Google products. This lets you verify its responses via Google Search with one click. You can also prompt Gemini to summarize files in Google Drive, like a virtual assistant. Or Facebook Primary Text or Google Ads Description for ad description text.

Transform

Marketing Insider Group

OCTOBER 23, 2024

AI in social media refers to the use of machine learning algorithms and data-driven technologies to automate, enhance, and analyze social media marketing activities. Personalization: AI marketing tools help brands deliver personalized experiences to users based on their preferences, browsing history, and online behavior.

Social Media Marketing

Hubspot Marketing

APRIL 30, 2025

The graph on Google Search Console was trending strongly up. Google is serving more of your potential buyers with AI overviews, which appear in 47% of results. Step 1: Prepare a Google document. I love to record my buyer journey keyword strategy on Google Sheets. The client and I were thrilled. The problem?

SEO

Buffer Marketing

JANUARY 7, 2025

CreatorIQ uses AI algorithms to recommend creators who align with your brand. Rebuy's AI can hyperpersonalize product recommendations based on a shopper's history with your brand and consider patterns in your other customers. It can even help you find creators who are similar to those who you've worked with in the past.

Price

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. There were plenty of examples of poor representation of history and just weird, even creepy images and videos (like that backyard cookout Ars Technica shared).

Gen Z

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Algorithms evolve, new platforms emerge, privacy regulations tighten, and consumer preferences shift seemingly overnight.

Digital Marketing

Hubspot Marketing

DECEMBER 23, 2024

Breeze Copilot automates all sorts of content, like blogs and case studies, and allows you to brainstorm ideas for titles and crisp subheadings. Different AI tools use different algorithms for specific tasks. It checks a customers purchase history and can guess what they might want to buy or do next. Their mantra?

Transform

Backlinko

JANUARY 21, 2025

They also note technical factors such as Googles Core Web Vitals and country associations. Indexing isnt guaranteed, so make sure your pages meet Googles search quality standards to increase your chances. To learn more about URL inspection, check out our Google Search Console guide. What Prevents a Page from Getting Indexed?

User-Generated

Marketing Insider Group

JULY 3, 2025

Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. By fully answering a query, you ensure that your content matches the user’s intent, which improves both the experience for your readers and your rankings on Google. Google interprets this as a sign of high-quality content.

SEO

Backlinko

JULY 1, 2025

Pro tip: Use trending audio from TikTok, Reels, or Shorts and targeted hashtags to show algorithms your content is timely and boost your reach. This is because it can majorly boost your visibility in Google Maps and local search results. Done right, a single blog post can become your hardest-working salesperson.

Marketing

Duct Tape Marketing

JUNE 18, 2025

As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility —your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs , to Google Business profiles and authoritative content that aligns with E-E-A-T principles.

User-Generated

Martech

APRIL 10, 2025

But Pinterest is the blogging world’s dirty little secret one of the leading traffic sources behind Google. If you have a blog and aren’t using Pinterest, you’re missing out in a major way. It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog.

Content Marketing

SocialPilot

FEBRUARY 3, 2025

So, it is very natural that you work hard to earn more positive Google reviews. However, with the rise in fake Google reviews, your business will find it difficult to defend its online reputation. of all Google reviews were considered fake. Here are 4 ways in which fake reviews on Google can harm your business reputation : 1.

Food

Hubspot Marketing

OCTOBER 25, 2024

Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Today, Google is inserting itself between consumer and local business websites more often than ever before. Claim your free Google Business Profile.

Real Estate

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Some popular templates include Excel spreadsheets, Google Sheets, PowerPoint presentations, and online dashboard tools.

Key Performance Indicator

Backlinko

JULY 9, 2025

Discovery is no longer confined to Google search results pages. New research from Semrush predicts that LLM traffic will overtake traditional Google search by the end of 2027. We’re seeing tens of millions of additional impressions in Google Search Console as AI Overviews reshape how Google displays answers.

User-Generated

Litmus

JULY 31, 2024

Spoiler alert: in this blog post, we are not going to be answering the question, “How to prevent emails from going to Promotions Tab in Gmail?” It’s time for marketers to wave goodbye to sketchy tactics to trick algorithms into where their emails are delivered and embrace the tabs. Gmail has never published those numbers.

Promotion

Vertical Response

JUNE 11, 2025

Spam filters existed, but they were far less effective than today’s sophisticated algorithms. The introduction of services like Gmail by Google revolutionized email marketing by providing advanced features and seamless integration with other productivity tools, making it easier for users to manage communications and collaborate efficiently.

Transform

Animalz blog

MARCH 18, 2025

“I still use Google, don’t get me wrong, but I also use ChatGPT or Gemini quite a bit,” he notes, describing how his habits shifted from “80-20” in favor of Google to “50-50” as AI tools improved. Google’s job is to connect the two. That’s pretty much it.”

SEO

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches.

CRM

SocialPilot

JULY 7, 2025

Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. That’s precisely why we put this blog together. Instagram Carousels See Engagement Boost Carousels are getting some extra love from the algorithm this year. January 2025 Update 1.

Thought Leadership

Search Engine Land

SEPTEMBER 9, 2024

Content intelligence platforms use machine learning algorithms to: Analyze massive datasets of content. Marketers can use AI to generate: Blog posts. website activity, purchase history and engagement) to predict outcomes, which is valuable for making informed decisions on inventory, marketing budgets and product development.

Content Marketing

Hootsuite

NOVEMBER 21, 2024

A very brief history of ‘going viral’ When word-of-mouth marketing went digital in the late 90s, internet goers everywhere witnessed the true meaning of “the snowball effect.” Source: Google Trends 3. Luck Sometimes the algorithm is on your side, and that’s really all there is to it! The result? Now we’re talking.

Transform

Scoop.it!

APRIL 17, 2025

Tasks that could take you hours or even days of manual input, like the analysis and classification of your digital content , can now be done rapidly and at scale by AI algorithms. AIs analysis of browsing habits, search histories, and even social media activity can predict which content will engage your audience the most.

Transform

Emanuel P SEO Blog

MARCH 4, 2025

I have delivered this presentation in September 2024 at the Toronto Marketing Hub and complemented it with a blog on this site. My definition of SEO is figuring out how to be on top of the Google search results, also called SERPs, without giving money to Google through Google Ads. Umbrella. A simple definition.

SEO

Animalz blog

MARCH 11, 2025

Daydream Library (00:12:00): Thenuka’s company blog recently announced their AI visibility tool. You have quite a history in search. Like, you go to Google. Consumers will tend to do their research through Google, but you can’t say the same thing for a enterprise buyer. You built a few businesses here.

SEO

Duct Tape Marketing

FEBRUARY 26, 2025

Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the zero-click internet. Key Takeaways: Zero-click searches are growing 60% of Google searches now end without a click, changing how businesses gain online traffic.

Marketing Strategy

Orbit Media Studios

FEBRUARY 10, 2025

If you want more information, Id suggest exploring Orbits SEO blog ! With so many ecommerce sites and social media algorithms targeting users specific needs and interests, more and more people are expecting personalized content across the entire web. If you already know a bit about SEO, you know there is a LOT more to cover.

SEO

SocialPilot

JULY 28, 2025

Reed Hastings’ Apology: In the aftermath of the Qwikster failure, Netflix CEO Reed Hastings acknowledged the mistake in a blog post, admitting, I messed up. Key Takeaways: Customer Feedback is Gold : Netflix’s failure to listen led to one of the biggest mistakes in its history. Netflix didn’t just lose customers—they lost billions.

Management

Hootsuite

FEBRUARY 14, 2025

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform. Get real results after one month. Its not about the content.

Analytics

Duct Tape Marketing

MARCH 12, 2025

During our conversation, Bruce shared powerful insights into how Google ranking, AI-generated content, and SEO strategy are evolving in 2025. We discussed the impact of search engine algorithms, the role of content marketing, and why businesses must rethink their approach to website optimization and organic traffic. Glad to be here.

SEO

Jeff Bullas

FEBRUARY 13, 2023

In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. Google is now playing catch-up and is about to release its version of ChatGPT called “Bard” with the suggested meaning of “storytelling”. ChatGPT, a generative A.I. tool, has accomplished something unprecedented.

Digital Marketing

Jeff Bullas

MARCH 6, 2023

Generative AI is a subfield of artificial intelligence that focuses on creating models and algorithms that can generate new, original content, such as images, music, text, or videos, that have never been seen before. For example, the Magenta project by Google has created a model that can generate original music based on user input.

Transform

Neil Patel

AUGUST 4, 2020

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. Lesson #2: History of Content Marketing.

Content Marketing

Adobe Experience Cloud Blog

DECEMBER 19, 2013

Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score!

Thought Leadership

Hubspot Marketing

AUGUST 22, 2019

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. billion Google searches are made every day ?

SEO