Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics.

Digital Marketing

Buffer Marketing

NOVEMBER 4, 2024

 Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company. As a brand, you can create an Instagram business profile, which provides rich analytics of your profile and posts and the ability to  schedule Instagram posts  using third-party tools.

Branding

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics?

Analytics

Hubspot Marketing

JULY 16, 2024

Correctly understanding your readers’ intent is key to ranking high in Google. So, how can you make sure you apply each keyword to the right landing page or blog post? I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? I know, what a sweet summer child I was!)

eCommerce

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Proficiency in Microsoft Office or Google Workspace. Research and analytical skills. If you aren't taking business blogging seriously enough, now would be the time.

Management

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. This can put your website in hot water as Google has a policy that prohibits spammy link practices like buying or selling links.

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. Like blog categories or specific groups of products. And they can help your business do the same.

SEO

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. One sign that you’re doing great in local SEO is if your business appears in the Google Map Pack (sometimes called the local pack). But not you.

SEO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Hubspot Marketing

JANUARY 28, 2025

P.S. This guide is packed with tips for seasoned pros and beginners alike. How to Optimize Your Marketing Spend in 4 Steps 6 Expert Tips for Optimizing Marketing Spend What is marketing spend optimization? In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count.

Non-Profit

Backlinko

JANUARY 23, 2025

In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. This includes Google’s recent addition: AI Overviews. They made $1.1

SEO

SocialPilot

DECEMBER 29, 2024

On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. Consumer reviews are like fresh user generated content which when shared on the website and social media, can signal Google that your webpage is active and relevant. With over 99.9%

Management

SocialPilot

MAY 8, 2025

The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. The truth is: You should clearly understand your social media target audience for effective personalized campaigns, given that personalization has a 40% revenue potential.

Gen Z

Martech

SEPTEMBER 18, 2024

Missing them means missing potential customers and revenue. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos.

Customer

SocialPilot

JANUARY 27, 2025

In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices. Use analytics tools to understand where you currently stand. The good news? You dont need to figure it out on your own. Why is this crucial?

Thought Leadership

Customers.ai

NOVEMBER 20, 2024

That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in.

PR

Hubspot Marketing

DECEMBER 23, 2024

Testing showed these personalized emails doubled engagement, with a 65% increase in click-to-open and click-to-conversion rates, setting the stage for big revenue gains. Breeze Copilot automates all sorts of content, like blogs and case studies, and allows you to brainstorm ideas for titles and crisp subheadings.

Transform

Animalz blog

MAY 15, 2025

And with Google not even acknowledging this decline (CEO Sundar Pichai claims AIO boosts CTR), companies are left to navigate the fallout on their own. But dont stop at identifying which blog posts or product pages convert best. As a result, brands grow search traffic at a slower pace. Use the data to uncover scalable opportunities.

Thought Leadership

Backlinko

JUNE 23, 2025

In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. They include all the available data you could monitor in SEO tools and analytics platforms. Conversion and Revenue KPIs You should track conversion or revenue-related KPIs no matter what stage of SEO investment you’re in.

SEO

Hubspot Marketing

JANUARY 21, 2025

I love to do content research what's more satisfying than falling down a few Google rabbit holes? Of course, great marketing content is built on more than just Google search results. I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example.

User-Generated

Backlinko

FEBRUARY 7, 2025

How to Collect Competitive Intelligence in 4 Phases Fast-moving markets. Lets cover a 4-phase framework for conducting competitive intelligence research based on experts advice. You get insights directly aligned with your business goals to guide your decisions. Evolving customer preferences. Unexpected competitor moves.

Price

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics

Marketing Insider Group

APRIL 8, 2025

The best way to ensure consistency when numerous team members are developing marketing content across different channels is to create a brand style guide. Blog posts work well on this platform, and users often want a more professional, buttoned-up tone.

CRM

Backlinko

MARCH 26, 2025

So, I Googled reddit using ai to write good content and found dozens of threads. This includes Google’s People Also Ask sections and client conversation transcripts. For instance, I found three posts on AI writing and copied them to a Google Doc before exporting the text file. The best place for unfiltered thoughts?

eCommerce

Customers.ai

DECEMBER 24, 2024

It then uses this data to create highly segmented audiences based on visitor behavior and syncs seamlessly with platforms like Meta, Google Ads, and TikTok. Whether theyre scrolling Instagram, watching a YouTube video, or searching on Google, youre there when theyre ready to come back. What does this mean? Only amazing things!

eCommerce

SocialPilot

JUNE 18, 2025

In this guide, I’ll walk you through the impact I’ve seen firsthand: the wins, the lessons, and the strategies that truly pay off. Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel.

Real Estate

Hubspot Marketing

DECEMBER 2, 2024

Using predictive analytics. Marketing Tasks & Challenges If you’re a marketer tackling buyers in the consideration stage, you’re probably focused on: Developing and distributing content that helps buyers evaluate options, such as product comparisons, case studies, and expert guides. Ad targeting. Where Breeze and Copy.ai

Customer Journey

Backlinko

JANUARY 31, 2025

It consistently delivers what people want: more customers, revenue, and growth. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Thats six months of lost revenue, wasted time, and unnecessary stress.

SEO

Marketing Insider Group

MARCH 17, 2025

People use Google every day to find products, services, and solutions. If your brand isnt visible, youre missing out on a steady stream of organic traffic and long-term revenue. One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends.

User-Generated

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Animalz blog

APRIL 5, 2025

In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. How to measure it: Track impressions through Google Search Console ‘s Performance report, which displays impression data by page, query, country, and device. We understand.

SEO

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. So, in this guide Ill walk you through actionable steps to improve your LCP. Further reading: For more on how loading speed can affect your website experience and optimization, check out our full guide to page speed and SEO. What Is a Good LCP Score?

User-Generated

SocialPilot

JUNE 27, 2025

This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources.

Thought Leadership

SocialPilot

AUGUST 5, 2025

In this blog, we’ll show you how to turn raw social data into tangible marketing results by collecting the right metrics, using the right tools, and making data-driven decisions that drive growth. Native tools like Meta Business Suite, LinkedIn Analytics, and TikTok Insights give you platform-specific data.

Analytics

Sachs Marketing Group

FEBRUARY 11, 2025

Optimize Your Website for Patient Experience: A Guide to Medical Marketing Your medical practice website is often the first impression potential patients have of your practice. Some tips for ensuring consistent branding include: Developing a brand style guide. It needs to be clean, professional, and easy to navigate.

Digital Marketing

SocialPilot

JULY 11, 2025

This establishes irrefutably that reviews are more than just feedback—they are one of the key drivers of revenue growth. The Psychology Behind Reviews: Why They Trigger Action To understand why customer reviews matter in boosting your brand revenue the way they do, we must look beyond their written words and delve into their psyche.

Shoppers