Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. Table of Contents What is content monitoring?

eCommerce

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. The next week, you film some YouTube videos.

Customer

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?

SEO

Marketing Insider Group

AUGUST 27, 2024

Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention.

Manufacturing

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. YouTube and Google Search seem like close cousins. They both surface content based on relevance. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video.

SEO

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As such, they bake global audience needs into the budget and development timelines so they can watch the content in their local language. Let insights about them guide your strategy.

Customer

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Let’s dive in. ChatGPT can give you a hand.

SEO

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. I recommend finding a YouTube tutorial to help you build your WordPress site.”

SEO

Backlinko

DECEMBER 6, 2024

This framework helps you map ideal interactions. To help you get started, well explore two of the most common and effective marketing funnels. He generates most of his websites traffic with SEO and YouTube content. This framework can help you understand which stage your potential customer is in.

Customer Journey

Martech

AUGUST 19, 2024

What type of ABM targeting strategy is best for a small marketing team? Because maintaining a 1:1 strategy requires more resources, marketing teams typically target only one to five high-value accounts at a time with extremely personalized messaging. It often requires significant resources for effective execution.

Key Performance Indicator

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Along with this shift, customers have raised their expectations.

Analytics

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Adaptation : Create content in formats that AI cannot produce. Disruption : AI chatbots are an alternative to Google, reducing the use of search engines. Disruption one!

SEO

Buffer Marketing

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Paid plans start at $50/month.

Price

Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs.

Whitepaper

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away.

SEO

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. They help refine your approach, ensuring your ads hit the mark.

Transform

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. Understand your audience’s needs through research.

Thought Leadership

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content.

SEO

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.

Logistics

Hubspot Marketing

JANUARY 23, 2025

The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right. Table of Contents What is a content brief?

Logistics

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

Analytics

Hubspot Marketing

NOVEMBER 26, 2024

And how can we create content they’re actually interested in? Creating engaging content. As someone who creates content, I can tell you firsthand that creating good content is hard. As someone who creates content, I can tell you firsthand that creating good content is hard. These are all fair questions.

Social Media Marketing

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.

SEO

Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. For example, our SEO strategy guide dominates the search results. Lets start by understanding what helpful content is in Googles eyes.

User-Generated

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. This scenario indicates the user found something interesting rather than just bouncing away quickly.

User-Generated

Buffer Marketing

JULY 18, 2024

It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines. The same principle applies to  digital marketing.

SEO

Hubspot Marketing

AUGUST 28, 2024

Further, 60% of marketers see AI tools as helpful assistants in their jobs. Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Think bigger: Youre getting a snapshot of your competitors SEO strategy. ” The goal?

SEO

Backlinko

SEPTEMBER 6, 2024

We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed pulls a list of your competitors’ headings (H1s, H2s, and H3s) so you can see how they organize their content.

SEO

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment. What topics are they covering?

User-Generated

Backlinko

JANUARY 6, 2025

Want to know the most effective ecommerce growth strategy? Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M In addition to product ideas, you can get feedback points and marketing content.

eCommerce

Hubspot Marketing

AUGUST 13, 2024

Just look at the shifts in popularity we've seen across social media platforms, or how content consumption habits have changed in the last decade. (My Now, it needs to provide credible perspectives, authoritative tips most readers won‘t find elsewhere, and other elements that comply with Google’s EEAT philosophy.

SEO

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. It helps brands optimize content for AI systems that think and respond like consumers.

Transform