Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re having trouble creating better blog content, here are a few tips to help you start. If you want to create better blog content, you need to do the following: 1.

User-Generated

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. Heres how.

SEO

Buffer Marketing

OCTOBER 17, 2024

  Small business owners often ask, “ What can I leverage? When faced with challenges, nonprofit executives often wonder, “ Who can I ask? The problem with growth Rapid growth is often seen as the ultimate goal for businesses — it’s a clear indicator of stability and success.

Whitepaper

Hubspot Marketing

MAY 7, 2025

Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Backlinko

JULY 15, 2025

One week, you write blog posts. Step 1: Align Your Content Strategy with Customer Awareness Levels Every content decision you make should map back to the customer awareness levels: Unaware Problem Aware Solution Aware Product Aware Most Aware This includes the topics you cover, formats you use, and where you publish.

Customer

Martech

OCTOBER 22, 2024

It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey. Website interactions Page visits, time spent on pages, content downloads, blog reading frequency and form fills are all key indicators of interest. Consider tracking the following engagement data points.

Communications

Backlinko

NOVEMBER 18, 2024

This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. What Is a Content Brief?

Whitepaper

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Hubspot Marketing

AUGUST 13, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Effective Freebies Deserve a Fresh Update Building out a corner of the internet for our businesses means we’re creating within an ever-changing landscape with rules that are constantly shifting.

Energy

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions.

Management

Scoop.it!

OCTOBER 31, 2024

And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. So, how can you implement this tactic in your content strategy?

Marketing Strategy

Hubspot Marketing

OCTOBER 28, 2024

Table of Contents How do I find video content ideas? 15 Business Video Ideas How do I find video content ideas? To determine the type of video content I should create, I started following other dance studios on TikTok and observing their videos. What video content is most popular? What video content is most popular?

Video Marketing

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. So, the cornerstone content model isn't exactly 'Moon Landing' material. Interest piqued?

SEO

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals. I am trained with MarTech content.

User-Generated

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. This blog details the full rundown of what I learned. Table of Contents How much do influencers cost? So, I dug deeper to get more specific about how much influencers cost, how to choose from them, and arrive at a budget. I was, too.

Influencer Marketing

Buffer Marketing

AUGUST 7, 2024

  Now, the terms “influencer” and “creator” are often used interchangeably and for good reason.   Now, the terms “influencer” and “creator” are often used interchangeably and for good reason.

Influencer Marketing

Marketing Insider Group

NOVEMBER 18, 2024

Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. Let’s break down how to build a content calendar from scratch, how to plan your posts, and what tools can help simplify the process. Once platforms are selected, consider how often to post on each.

User-Generated

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Let's get into it. It humanizes your brand.

Management

Animalz blog

APRIL 24, 2025

But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. Lets unpack this framework and how you can implement it. Blocking them makes AI visibility impossible.

PR

Martech

MAY 21, 2025

One of the early failures came when I tried to automate social media posts based on trending blog content. The automation had technical glitches: My Facebook posts contained markdown language that I couldn’t get rid of. My posts to X didn’t contain links due to a limitation of their API. Processing.

Communications

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. This turns your site from an afterthought into an asset that generates leads and sales. And recommended tools along the way (some free and some paid).

SEO

Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other.

SEO

Buffer Marketing

NOVEMBER 14, 2024

Find your best times to post on Instagram 6. Experiment with different types of Instagram posts 12. Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. Let's get into them all.

Social Media Marketing

Search Engine Land

JULY 29, 2024

How GEO differs from SEO. How generative AI/answer engines work. How GEO works. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. How is GEO similar to SEO? Why GEO is important. What is GEO?

User-Generated

Search Engine Land

JULY 11, 2024

The group dynamic often uncovers unique collective views or differences in opinions. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection.

Whitepaper

Hubspot Marketing

OCTOBER 8, 2024

I’m finally ready to share how I made this program a reality. My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. I also inherited a standard operating procedure (SOP) document that described how to write new posts and update existing ones. My name is Kaitlin.

Price

Hubspot Marketing

JULY 22, 2024

It can also guide your blog and paid content, ad copy , visual media, and slogan. Your buyer persona guides your blog content, ad copy, and visual media, which can attract valuable leads and customers to your business. Developing a consistent brand starts with creating a brand style guide. So, what is a brand style guide?

Branding

Hubspot Marketing

SEPTEMBER 9, 2024

Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? How are they working? But am I the norm? Where are other marketers most productive? These are the three main organizational models.

Product

Lynton Web

JANUARY 2, 2025

But at the same time, how do you actually know which of your prospects are genuinely ready to discuss with a sales representative and which are still in the beginning stages of the buyer's journey ? This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms.

Transform

Customers.ai

DECEMBER 4, 2024

That’s not just impressive, it’s crazy! It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.

CRM

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. No idea what I just said?

Marketers

Backlinko

DECEMBER 29, 2024

” or “How to unclog a drain” to attract local homeowners searching for solutions Link building : Building credibility and authority by getting featured in local business directories, home service websites, and plumbing supplier sites What Are the Benefits of SEO for Plumbers? Think about how people search for plumbers today.

SEO

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? ⚡ Here's the best time to post on Facebook for maximum engagement, according to our analysis of more than 1 million Facebook posts. It’s also important to know whether the social networking site is a right fit for your business and you. Facebook 2.

Branding

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. It should be a useful document thats easy to scan, clear, and actionable.

Marketers

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media strategies should be dynamic and adapt to new trends and audience behaviors. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Keep it concise.

Social Media Marketing

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. They won’t get that from a social media post that says, “How to do content marketing.” By Andy Crestodina I’m an SEO. I have been since the early days of search. I’m also a content marketer. Below, I’ve listed the most common and effective approaches for each step.

SEO

Hubspot Marketing

MAY 30, 2025

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This post offers an 8-step approach that consistently delivers results. This is where a B2B buyer journey map becomes an invaluable asset.

CRM