Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Here are some of the most impactful ways you can use ChatGPT for SEO. So, how can you make sure you apply each keyword to the right landing page or blog post? Let’s dive in.

SEO

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. AI can be leveraged in various ways to help your technical SEO strategy.

SEO

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Blog articles and website pages take time to get crawled and indexed by search engines. Sounds nice, doesnt it? It got zero likes.

Gen Z

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach.

SEO

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. How generative AI/answer engines work. How GEO works. How is GEO similar to SEO?

Transform

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. Okay, ready?

SEO

Marketing Insider Group

AUGUST 27, 2024

This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Here in the U.S., Here in the U.S., People with disabilities still like pizza.

Customer

Hubspot Marketing

AUGUST 13, 2024

Let's be honest: SEO is going to be disrupted by AI. AI platforms and search features have changed how we find information. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. It’s likely changed how you work, too. Plain and simple.

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. But where to start?

Transform

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.

Transform

Scoop.it!

OCTOBER 31, 2024

And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use.

Marketing Strategy

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. What is Social Media SEO? But, this social SEO is not just limited to social media. Those days are slipping away.

SEO

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. And how do you ensure you never run out of them? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’)

SEO

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Creating engaging imagery. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Marketing emails.

Transform

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. This article will examine the strategies and tools you need to create compelling travel content marketing materials that resonate with your readers.

Content Marketing

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Specify the role details , like whether it is remote or hybrid, and how many days would be required in the office. Looking to grow your marketing team?

Management

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Content scoring helps create a s ingle source of truth.

Analytics

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet.

Tentpole

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Please keep reading to learn from me and some incredible leaders in the SEO industry. Interest piqued?

SEO

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. This framework helps you map ideal interactions.

Customer Journey

Backlinko

JULY 15, 2025

One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. The next week, you film some YouTube videos.

Customer

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Adaptation : Create content in formats that AI cannot produce. How to adapt: Focus on “visit-website-intent” keyphrases The pie may be shrinking, but a huge amount of traffic still flows through search engines to websites. Really, there are several big topics here.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways.

SEO

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. The tool also gives suggestions on how to fix them.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. Heres how.

SEO

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO

Hubspot Marketing

JANUARY 23, 2025

Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content brief? Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content brief? The need for content creators to be crystal clear on their assignments. Table of Contents What is a content brief?

Logistics

Martech

OCTOBER 31, 2024

This has been a cornerstone of digital strategy for years — and with good reason. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. This data uncovers patterns in people’s queries — not just what they want, but how and why they’re looking for it.

Analytics

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

SEO

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO

SmartBrief - Marketing

NOVEMBER 13, 2024

In this article, we’ll share the five most useful B2B link-building strategies and explain how to use them for your business. In this article, we’ll share the five most useful B2B link-building strategies and explain how to use them for your business. Next, let’s look at how to take advantage of these benefits.

SEO

Search Engine Land

JULY 11, 2024

It’s more than just link bait; it’s future-proofing your SEO strategy. Identify your needs: Types of data gathering Data gathering for SEO can be done in several different ways, including surveys, in-depth interviews or focus groups. They are efficient, easy to create and administer and arguably the easiest to analyze.

Whitepaper