Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

AWeber

FEBRUARY 13, 2024

If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. What is microblogging?

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Customers.ai

MARCH 17, 2023

It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? That’s where email deliverability tools come in. In this blog I can tell you how to turn these obstacles into advantage.

Promotion 122

Promotion User-Generated Price Customer 122

Search Engine Land

MAY 16, 2024

To illustrate how, when done right, SEO built into a site migration can massively impact search performance, see the image below. After this client’s site migrated about mid-April 2023, they experienced the following results when comparing February 2023 to August 2023: A 455% increase in daily traffic.

SEO 84

SEO Analytics Management Health 84

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. We’ve seen a shift since early 2023.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

APRIL 11, 2024

These changes have also been reflected in digital marketing and SEO strategies. Starting in May 2022 through Google Core Update in March , we have seen blogs and sites with strong and established SEO strategies lose their results significantly. Download this post by entering your email below Do not worry, we do not spam.

Transform 79

Transform User-Generated SEO Digital Marketing 79

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

SEO 117

SEO User-Generated Analytics eCommerce 117

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. What does this mean for marketing agencies?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Google opened access May 25.

SEO 123

SEO User-Generated Gen Z Analytics 123

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? Identify who is visiting your site with name, email and more. Just like everything else in marketing though, it’s not just about having the data.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Hootsuite

MARCH 23, 2023

Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). With good reason: AI can save you a ton of time and money. Coming soon Big news!

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Unbounce

SEPTEMBER 4, 2023

/ Email marketing 7 eye-catchy email subject lines with strategies that will increase your open rates By Steve Young and Banafshe Salehi. Updated on September 4, 2023. Updated on September 4, 2023. TABLE OF CONTENTS What is the subject line in an email? That’s the power of email.

Email Marketing 98

Email Marketing Customer Product eBook 98

AWeber

JANUARY 4, 2023

Write and design your emails faster. Write and design your emails faster. Crafting your emails is more intuitive and streamlined, and you can even write an entire message without using the mouse (only the keyboard). It’s the simple things that make creating an email faster and easier. What’s new in 2022.

Product 103

Product Analytics eCommerce Promotion 103

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. So, how exactly are teams using AI today?

Branding 102

Branding Transform User-Generated SEO 102

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated 145

User-Generated Law SEO Promotion 145

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding Transform User-Generated Analytics 52

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in. More blog posts by Paul Park What are digital products? Updated on March 12, 2024.

Product 59

Product eCommerce eBook Shipping 59

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Transform 87

Transform Copywriting Marketing Marketers 87

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning. OpenAI: One and done?

Whitepaper 91

Whitepaper eBook Advertising Advertisers 91

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. If you search for your intended keyword and find most marketers are creating “Ultimate Guides” on the topic, it's better to avoid a listicle format.

Millennials 93

Millennials CRM B2C eCommerce 93

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hootsuite

JANUARY 23, 2024

If you run a funeral home, for example, maybe this isn’t the blog post for you. Often, memes are created from images, video, or audio that existed for another purpose. Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life.

Gen Z 89

Gen Z Fashion Transform Millennials 89

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Now, it’s not just about what we say, but how we say it. The result?

Transform 97

Transform User-Generated SEO Digital Marketing 97

Vertical Response

FEBRUARY 20, 2023

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips.

Marketing 68

Marketing Marketers Email Marketing eBook 68

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Imagine this.

Whitepaper 90

Whitepaper Email Marketing Customer Journey Education 90

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

AWeber

DECEMBER 30, 2022

New Year’s email campaigns deserve as much fanfare as any other holiday email campaigns. And yet, so much time and energy goes into planning and executing Black Friday, Cyber Monday , and Christmas email promotions that poor New Year’s often gets forgotten. 4 Happy New Year email templates .

Energy 93

Energy eCommerce Education Product 93

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. It’s a game-changer for anyone creating some form of content.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results.

Product 85

Product User-Generated eCommerce Marketing 85

AWeber

OCTOBER 3, 2023

And how could you not want the time freedom? 52 percent of creators who make between $50,000 and $100,000 spend less than 10 hours a week creating content. 52 percent of creators who make between $50,000 and $100,000 spend less than 10 hours a week creating content. Creating quality content consistently.

Entertainment 80

Entertainment Education Fashion eBook 80

Rock Content

AUGUST 1, 2023

While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. From improving efficiency to adding a new dimension to creativity, these insights will provide a valuable perspective on how AI can be a key asset in your content creation toolkit.

Transform 90

Transform User-Generated SEO Communications 90

Rock Content

APRIL 5, 2023

When it comes to digital marketing , high-quality content is one of the best ways to drive traffic to your website. Fortunately, starting a blog for your business has never been easier, regardless of your industry or experience level. But is a blog really necessary for your business?

Digital Marketing 76

Digital Marketing User-Generated Analytics SEO 76