Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Google opened access May 25.

SEO 125

SEO User-Generated Gen Z Analytics 125

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

SEO 118

SEO User-Generated Analytics eCommerce 118

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? Identify who is visiting your site with name, email and more. Just like everything else in marketing though, it’s not just about having the data.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Hootsuite

MARCH 23, 2023

Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). With good reason: AI can save you a ton of time and money. Coming soon Big news!

Copywriting 136

Copywriting User-Generated Price eCommerce 136

AWeber

JANUARY 4, 2023

Write and design your emails faster. Write and design your emails faster. Crafting your emails is more intuitive and streamlined, and you can even write an entire message without using the mouse (only the keyboard). It’s the simple things that make creating an email faster and easier. What’s new in 2022.

Product 104

Product Analytics eCommerce Promotion 104

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning. OpenAI: One and done?

Whitepaper 100

Whitepaper eBook Advertising Advertisers 100

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding Transform User-Generated Analytics 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Transform 86

Transform Copywriting Marketing Marketers 86

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Imagine this.

Whitepaper 98

Whitepaper Email Marketing Customer Journey Education 98

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. If you search for your intended keyword and find most marketers are creating “Ultimate Guides” on the topic, it's better to avoid a listicle format.

Millennials 92

Millennials CRM B2C eCommerce 92

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Now, it’s not just about what we say, but how we say it. The result?

Transform 98

Transform User-Generated SEO Digital Marketing 98

Vertical Response

FEBRUARY 20, 2023

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips.

Marketing 68

Marketing Marketers Email Marketing eBook 68

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

AWeber

DECEMBER 30, 2022

New Year’s email campaigns deserve as much fanfare as any other holiday email campaigns. And yet, so much time and energy goes into planning and executing Black Friday, Cyber Monday , and Christmas email promotions that poor New Year’s often gets forgotten. 4 Happy New Year email templates .

Energy 94

Energy eCommerce Education Product 94

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 108

User-Generated Price Retail Marketing 108

Rock Content

AUGUST 1, 2023

While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. From improving efficiency to adding a new dimension to creativity, these insights will provide a valuable perspective on how AI can be a key asset in your content creation toolkit.

Transform 94

Transform User-Generated SEO Communications 94

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. It’s a game-changer for anyone creating some form of content.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results.

Product 84

Product User-Generated eCommerce Marketing 84

Search Engine Land

JUNE 22, 2023

Here’s how to achieve these with great location-specific SEO content. How often are those agents annoying in their marketing efforts, pushing content but not engaging in conversations with potential clients, actually earning those relationships? How many of them are trustworthy?

Real Estate 100

Real Estate SEO CRM Price 100

Jeff Bullas

FEBRUARY 13, 2023

But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

DIY Marketers

JULY 5, 2023

Imagine revolutionizing your marketing efforts with the power of AI. campaigns, the game-changer that’s transforming the way businesses create marketing strategies. Get ready for a deep dive into this innovative tool and discover how it can supercharge your marketing efforts. Enter Jasper.ai Unveiling Jasper.ai

Transform 82

Transform Promotion Copywriting Marketing Strategy 82

Sprout Social

JANUARY 26, 2023

How did you find it? Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Gen Z 124

Gen Z B2C Shipping Marketing 124

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. In this blog post, we will explore : Download this post by entering your email below Do not worry, we do not spam. That said, knowledge of how to manage money is a must.

Finance 97

Finance Copywriting Digital Marketing SEO 97

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. How did we get here?

Email Marketing 77

Email Marketing Marketing Marketers User-Generated 77

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. It shouldn’t create 100% of your content, but it can be part of your content creation. So, let’s look at how it can be bettered by artificial and human intelligence working together.

Transform 93

Transform Whitepaper User-Generated Social Media Marketing 93

Search Engine Land

FEBRUARY 24, 2023

For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace.

SEO 104

SEO User-Generated Health Place 104

TechWyse

MAY 29, 2023

The digital marketing realm also had many interesting occurrences within this month. From creative marketing campaigns to social media upgrades-and so much more. As always, we are here to tell you all the details so that you can bolster your marketing campaign for success. It’s time to say goodbye to the month of May!

Email Marketing 40

Email Marketing User-Generated Education Communications 40

TechWyse

FEBRUARY 28, 2023

Despite how quickly February flew by, there were a number of interesting trends, updates and campaigns in the digital world that turned some heads–and we have all the details. From Super Bowl LVII ads to Valentine’s Day marketing campaigns, here’s what happened this month in marketing.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 79

Market Trends CMO Transform User-Generated 79

TechWyse

JANUARY 31, 2023

2023 is officially here! In the world of marketing, there were many interesting trends and updates worth putting on people’s radars. From post-holiday sales strategies to ChatGPT updates, here’s what happened this month in marketing. User-generated content will become increasingly important to marketers.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Buffer Marketing

JULY 11, 2023

What I did have was years of startup experience, especially in marketing. As Tobias Lütke, Founder and CEO of Shopify, once captured in a tweet , “There are only two things on the internet that you can own: your website and your email list. This is why I  launched a blog as my content headquarters.

Affiliate Marketing 70

Affiliate Marketing Finance PR SEO 70

Rock Content

APRIL 11, 2023

For marketers, though, it begs the question – can you use ChatGPT for search engine optimization ? Download this post by entering your email below Do not worry, we do not spam. Download this post by entering your email below Do not worry, we do not spam. One of the most widely touted AI programs, though, is ChatGPT.

SEO 80

SEO User-Generated Product Place 80

Welcome Software

MAY 31, 2023

See how tools based on ai models can help you bring your best to work in real time. ChatGPT What you can do with Microsoft’s AI tool: Generate compelling marketing copy. Conduct market research for insights. ChatGPT What you can do with Microsoft’s AI tool: Generate compelling marketing copy.

Price 40

Price User-Generated Copywriting Marketing 40