Hubspot Marketing

JANUARY 24, 2025

Keyword mapping will show us where X marks the spot. An important element for effective content is assigning the right keywords. A keyword map helps you do just that. To help chart our course through keyword mapping, I sought insights from Nicole MacLean , head of marketing and sales at Compose.ly.

SEO

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. What’s going on? The good news?

SEO

SocialPilot

JANUARY 16, 2025

Traditional SEO Using traditional SEO practices, you can optimize your website and rank it on Google, Bing, or other search engines through backlinks, technical optimization, and keywords. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem. Those days are slipping away.

SEO

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? I hope you find one or two (or twenty) you can put to good use today. It tells you exactly how fast it takes to load the site according to different metrics and suggests areas for improvement. The tool also gives suggestions on how to fix them.

SEO

Search Engine Land

JULY 29, 2024

How GEO differs from SEO. How generative AI/answer engines work. How GEO works. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. How is GEO similar to SEO? Why GEO is important. What is GEO?

User-Generated

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Classify keywords by intent.

SEO

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak. Interest piqued?

SEO

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. The team identified and mapped transactional keywords to these money pages. position average keyword boost and a 250% jump in organic revenue in 2024. Just look at Cosmetifys success. The result?

eCommerce

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. But if no one’s finding it, what’s the point? By the end, you’ll know how search engines work, how to match your audience’s questions, and how to monitor results. Quick Takeaways SEO starts with understanding search intent—not keywords alone.

SEO

Marketing Insider Group

JULY 22, 2025

You might think blogging is a small task on your marketing checklist. Consistent blogging for SEO builds authority, trust, and visibility. Let’s discuss why consistent blogging matters, what it requires, and how you can make it work without burning out. Regular blogging shows your website is active.

SEO

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment. It’s the moment you have an insight that your readers may find interesting. You spot the keyword. Dots connected.

SEO

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Table of Contents What is a content gap analysis? Being the first ones to do it.

Marketing Strategy

Backlinko

JULY 10, 2024

Keyword cannibalization can negatively impact your website’s organic search performance. And may not appear in the top spots—no matter how good they are. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? The result?

SEO

Marketing Insider Group

MAY 6, 2025

Long gone are the days of “build it, and they will come.” B2B SaaS SEO Your brilliant insights won’t matter if no one can find them. B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. As of this year, there are over 30,000 SaaS companies globally.

Marketing Strategy

Search Engine Land

JULY 11, 2024

Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection.

Whitepaper

Backlinko

APRIL 7, 2025

long tail keywords : But this wasnt by luck. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results. And ranks for more than 3.2K We aim for every article we publish to meet or exceed Google’s helpful content standards. And you can, too. What Is Helpful Content?

User-Generated

Vertical Response

JULY 14, 2024

Learn how to drive organic traffic to your website with these proven steps. Conduct thorough keyword research and focus on long-tail keywords to drive targeted organic traffic with less competition. Think of keywords as the secret code that connects your content with your audience’s search queries.

SEO

Marketing Insider Group

APRIL 1, 2025

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. billion people, read blog posts. Understanding Your Audience The foundation of choosing engaging blog topics starts with understanding your target audience.

SEO

Neil Patel

AUGUST 5, 2025

That means Reddit insights are now baked into how Google’s AI Overviews are shaped. If you know how to work it, that is. In this guide, we’ll break down how to use Reddit SEO to connect with real users and earn space in today’s evolving SERPs. Plus, Reddit struck a licensing deal with Google to train AI models using its content.

SEO

Marketing Insider Group

FEBRUARY 4, 2025

Queries are becoming longer and more conversational as users rely on natural language to find answers. Local businesses benefit from optimizing for voice, as many users search for services or products nearby using commands like “find a coffee shop near me.”

SEO

Exposure Ninja

APRIL 25, 2025

Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions.

Market Trends

SMA Marketing

JULY 17, 2025

It explains the difference between business and search competitors, then walks through how each platform analyzes keyword performance, traffic trends, and content visibility. How do we close the gap between our visibility and theirs? How do you stack up against your competition? You need to think like a coach.

SEO

Marketing Insider Group

JULY 3, 2025

Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. However, one content format has remained consistently powerful for SEO: long-form content. But why does long-form content still matter in a time when quick, bite-sized information seems to dominate the internet?

SEO

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? This guide will walk you through technical, on-page, and off-page optimization strategies, plus tips on maintaining long-term results. This approach allows businesses to reach customers where they spend much of their time—online.

SEO

Backlinko

JULY 9, 2025

As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. And new data shows just how fast this shift is accelerating. But GEO is just one part of a bigger shift.

User-Generated

Power Digital Marketing

JUNE 3, 2025

Key SEO Components for Fashion Ecommerce Success Keyword Research for Fashion Brands Identify high-intent keywords like “womens summer dresses” or “luxury handbags.” ” Utilize keyword research tools to find long-tail and seasonal keywords.

Fashion

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks. Focus instead on long-tail queries and content formats that meet user intent more directly.

User-Generated

Sachs Marketing Group

OCTOBER 1, 2024

This can be done accidentally if you’re not careful about how you code your website, or it can be done on purpose as a way to game the search engine results pages (SERPs). This can be done accidentally if you’re not careful about how you code your website, or it can be done on purpose as a way to game the search engine results pages (SERPs).

SEO

Neil Patel

JULY 11, 2025

Let’s break down how user personas work and why they make websites 2-5 times more effective and easier for your target audience to use. Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. That’s where a strong user persona comes in.

CRM

Animalz blog

DECEMBER 5, 2024

Each of the examples I just mentioned started from somewhere else: blockbuster blogs. But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” So how did Jimmy achieve such an enduring blockbuster? Feedback and iteration.

Transform

Vertical Response

MAY 25, 2025

This guide on landing page SEO will show you how. Key elements of an SEO-friendly landing page include thorough keyword research, on-page optimization of SEO elements such as meta tags, title tags, and meta descriptions, and the creation of high-quality content that resonates with the target audience.

SEO

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… AI Search is changing how people find information online. Before, users turned to traditional search engines, browsed the results, and clicked through to find answers. If your blog ranked at the top of Google , you could capture that traffic.

User-Generated

Exposure Ninja

JUNE 27, 2025

If you want to dominate this new search landscape, you need a structured AI Search Optimisation strategy to boost your visibility across AI Search, and we’re going to show you how to create one. Struggling to know how to use AI with your marketing? Struggling to know how to use AI with your marketing?

User-Generated

SocialPilot

JULY 11, 2025

Let’s see how reviews trigger buyers to take action. Let’s see how reviews trigger buyers to take action. This article will explore the ramifications of having reviews, utilizing them to their full strategic potential, as well as the effects of advancing AI on their value and authenticity.

Shoppers

Exposure Ninja

JULY 18, 2025

Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. We’ll cover how to optimise your website for AI Search in three expert-level steps. Struggling to know how to use AI with your marketing? This SEO foundation still holds value.

User-Generated

Neil Patel

JUNE 19, 2025

I’ve been doing this for a long time and many of the Google I/O announcements this year will shake up online marketing in ways I’ve never seen before. Search is fundamentally changing. I’d go through all of these announcements if you don’t want to be left behind. So no, SEO is not dead , but it is evolving.

User-Generated

Duct Tape Marketing

JULY 2, 2025

The discussion covers everything from AI-powered audience simulations to the evolving role of SEO, and how marketers can cut through the noise to focus on what really matters. AI’s biggest long-term value is improving quality and performance, not just efficiency or cost-savings. 09:39 – Content Creation: AI vs.

Analytics