Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. Okay, ready?

SEO

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform.

eCommerce

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. How generative AI/answer engines work. How GEO works. How is GEO similar to SEO?

Transform

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. AI can be leveraged in various ways to help your technical SEO strategy.

SEO

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Why is this happening?

SEO

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. These might include: Blog posts. Marketing emails.

Transform

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. Topics to cover.

SEO

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. But where to start?

Transform

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. At first glance, it makes sense. YouTube and Google Search seem like close cousins. The same company owns them.

SEO

Backlinko

NOVEMBER 1, 2024

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. So how does a roofing business show up in the Map Pack? But not you.

SEO

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier.

SEO

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Imagine you run an online store.

Customer Journey

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025?

Tentpole

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included. How to Use AI in B2B Marketing 1.

User-Generated

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. But how can you do that? Blog SEO Optimization Tips 1.

SEO

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. But what exactly is personality content, and how can you add it to your marketing playbook? Think of assets like how-to guides, tutorials, or product comparisons. Revamp your hiring strategy.

Logistics

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. The shift to AI-powered marketing has been dramatic.

Price

Backlinko

NOVEMBER 18, 2024

At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. What Is a Content Brief? The result?

Whitepaper

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. This step begins with thorough market research.

Manufacturing

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck.

SEO

Hubspot Marketing

JUNE 30, 2025

I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Stay open to non-linear paths.

Management

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry.

SEO

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketers

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. ” The goal?

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. How to adapt: Focus on “visit-website-intent” keyphrases The pie may be shrinking, but a huge amount of traffic still flows through search engines to websites. No channel is more directly impacted by AI than search. The conversation is everywhere and the future is unclear.

SEO

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Travel companies can use blog posts, social media updates, videos, user-generated content, and email newsletters to engage potential travelers and showcase unique experiences.

Content Marketing

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. They’re asking questions like “What is SEO software?”

Customer

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. Heres how.

SEO

Hubspot Marketing

JANUARY 23, 2025

Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content brief? Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content brief? The need for content creators to be crystal clear on their assignments. Table of Contents What is a content brief?

Logistics

Scoop.it!

OCTOBER 31, 2024

And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. So, how can you implement this tactic in your content strategy? For example, check out how Academic Influence does it on its Resources page. Start by identifying your ideal customer’s pain points.

Marketing Strategy

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. How Discovery Has Changed Discovery is fundamentally changing: Old way: Google → Click → Explore → Decide New way: Ask AI → See mention → Visit directly later And different generations use LLMs differently. What’s going on? The good news?

SEO

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. But most SEO content fails to do this. How Google (Probably) Evaluates Content Quality Google can see which content holds visitors by tracking user behavior. But how do you create content that users love and want to consume more of? In the end, it’s a cycle.

SEO

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. But how did it get there? Your GBP also lets searchers learn more about your business. Local search marketing is the process of optimizing a local business online presence.

Search Marketers

Animalz blog

AUGUST 12, 2024

In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his audience and drive growth for Reclaim.ai. Tim: How do you approach the content you put out as a founder? Watch the interview with Henry on YouTube.

Shipping